What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Rose CopseyCommunications Manager, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Family Matters

Learn from the latest Family Arts evaluation

Tuesday 11 March 2014 | 10.15-16.45
The Albany: Deptford, London

Thank you to everyone who attended the Family Matters day in March.

Over 900 organisations came together for the first Family Arts Festival in October 2013. As a result of the energy and creativity of these organisations, a wealth of new knowledge has been amassed.

The day provided an opportunity to find out from peers in the arts and heritage sector and beyond what has worked well and how to take this practice forward into the future.

Below you will find pdf versions of the presentations; round table discussions and break-out session.

What matters to families: Maddy Morton, Director of Lucid (Qualitative Research)
The Family Arts Campaign: evaluation and revelation
Why families matter today and tomorrow:  Sam Sparling, Audience Engagement Manager, Royal Opera House
Research into practice: Claire Will, Marketing and Communications Director, Manchester Exchange
Does pricing work?: Patrick Welsh, Marketing Manager, Phoenix Cinema & Arts Centre
Making museums family friendly: Paul Gossage, Director of Marketing and PR, Ironnbridge Gorge Museum Trust
Pushing the Boundaries:  James Haddrell, Artistic & Executive Director, Greenwich Theatre
Family Arts Campaign presentation

Family Matters Round Table Discussions
Family Matters what will you do differently




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