What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100

The campaign is overseen by a Project Board:

Helen Featherstone  Deputy Director, Yorkshire Sculpture Park
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Head of Campaign
Clair Donnelly Project Manager


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Promote Your Event

with Fantastic for Families

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Fantastic for Families is an event listings distribution database and year-round promotional campaign to families, run by the Family Arts Campaign and supported by Arts Council England.

Family arts and cultural event listings can be added to the central database and website (www.fantasticforfamilies.com) for distribution to a number of family-facing partner channels with the combined reach of 11 million potential families. Alongside this, a wide-scale national marketing and press campaign offers additional opportunities for coverage.

Fantastic for Families aims to connect venues with family audiences whilst giving prominence and national profile to companies, artists and other practitioners who produce, create and tour work for families.

Event listings can be added here


Marketing Campaign 2019-20

This year’s Fantastic for Families promotional campaign to UK families will include:

  • Recruitment of further listings distribution partners to increase the potential reach of your events (currently 11 million families)
  • National and regional media liaison and press activity around your events
  • Opportunities to be featured by a range of family bloggers and influencers
  • Paid for social media campaign with chances to be featured
  • Tailored PR support for those who sign up to the Family Arts Standards
  • Work with media partners to increase recognition of the Fantastic for Families quality-mark nationally
  • Engagement with Fantastic for Families through voting for a national Audience Choice Award


New Partnerships & Live Event Feeds

Thanks to a number of new partnerships with leading family, arts and listings websites, your event details will be shared widely to a targeted and engaged audience. A live event feed system also means that if you update your event details via the Fantastic for Families database, your listing will be automatically updated across all partner sites. All of our partners have a large national reach and an established network of families – find out more about them here. We’re signing-up new partners each week to ensure your events reach as many families as possible!

New Website Features

We’ve streamlined the process of adding your events and information, and created new opportunities to better showcase your work. New features include:

  • easy to add repeating events/exhibitions and image upload facility
  • enhanced profiles for Family Arts Standards holding organisations
  • homepage banners showcasing featured events and organisations
  • new blog with opportunities to contribute
  • easy to edit company details & communication preferences
  • we now accept all cinema and film events taking place in an arts, culture or heritage venue

Got something really exciting you’d like featured on the homepage, in the blog or in our wider marketing campaign? Send further info, images and trailers to info@fantasticforfamillies.com.

Add events at fantasticforfamilies.com

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