What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Matthew Swann(Interim chair) Chief Executive, City of London Sinfonia
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer

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Promote Your Event

with Fantastic for Families

Fantastic for Families is a UK-wide initiative of exciting theatre, dance, music and visual arts events designed to increase family participation in arts and culture. It is run by the Family Arts Campaign and supported by Arts Council England.

Family arts and cultural event listings can be added to the central database and website (www.fantasticforfamilies.com) for distribution to a number of family-facing partner channels with the combined potential reach of 9 million families. Alongside this, a wide-scale national marketing and press campaign offers additional opportunities for coverage, highlights individual events, and promotes the cause for creativity for families.

Fantastic for Families aims to connect venues with family audiences whilst giving prominence and national profile to companies, artists and practitioners who produce, create and tour work for families.

Event listings can be added here


Marketing Campaign 2020-21

To fully benefit from the wider Fantastic for Families marketing campaign we advise that you add your event listings to the website as soon as possible. Just add your listing and we’ll do the rest!


1. Website and listings partnerships

Thanks to a number of new partnerships with leading family, arts, and listings websites, your event details will be shared widely to a targeted and engaged audience.

  • Your event will be listed on the central Fantastic for Families website
  • Your listing will be distributed to a number of trusted partners, such as Netmums
  • All of our partners have a large national reach and an established network of families, currently with a combined potential reach of 9 million families
  • Amends to listings will be automatically updated across partner sites using the live event feed
  • Recruitment of further listings distribution partners is taking place to increase the potential reach of listings
  • An up-to-date list of distribution partnerships and how they work can be found here


2. National and regional PR campaign

We work with PR specialists to run an year-round PR and media campaign around your family events.

  • Press releases and list articles are compiled and distributed every school holiday at a national and regional level, highlighting the best events for families
  • National and regional media liaison takes place throughout the year, with our PR team responding to requests for family arts and cultural listings and activities
  • Further PR activity around intergenerational engagement and the importance of arts and creativity for families
  • Tailored PR support is available for those who sign up to the Family Arts Standards or are part of our local Family Arts Networks


3. National media partnerships

We work with high-profile media partners to increase the visibility of the UK’s arts and cultural offer for families.

  • Our current media partnerships are with the national What’s On guide
  • and Classic FM
  • Previous partnerships have included Fun Kids Radio and others


4. Influencers and bloggers

We know that peer recommendation is important for families when making decisions about whether or not to attend events. We regularly work with a range of parent bloggers, influencers, groups and forums to connect families with arts and cultural listings.

  • Opportunities to be featured by parent influencers attending and reviewing events
  • Opportunities to be featured in regular round ups on parenting websites and Facebook groups such as Mummy’s Gin Fund, Nappy Valley and Raring2Go!


5. Social media

The central Campaign team provide social and online support for your event, family programme or venue.

  • Tag us on Facebook and Instagram at Fantastic for Families
  • On Twitter at @fantasticforfam and with #FantasticforFamilies
  • Opportunities to contribute to the Fantastic for Families blog
  • Opportunities to be featured within a competition
  • Be one of the headline homepage featured events or organisations
  • Be featured within the monthly Fantastic for Families newsletter to thousands of families
  • Be featured in the weekly Facebook round-up of top family events for the weekend
  • Benefit from paid-for Facebook advertising to reach a diverse range of online families


6. The Fantastic for Families Awards

The annual Fantastic for Families Awards celebrate the wealth of fantastic events and organisations across the UK providing excellent creative experiences for families.

  • Listing your event on the Fantastic for Families website means you are eligible to self-nominate for a national Fantastic for Families Award
  • Organisations signed up to the Family Arts Standards quality-mark are also automatically entered to be eligible for the Audience Choice Award, voted for by families
  • Information on how to apply for the 2020 Awards will be distributed in the spring. Please sign up to the Campaign newsletter to receive information on how to apply


Got something really exciting you’d like featured on the homepage, in the blog or in our wider marketing campaign? Send us press releases, images and trailers to info@fantasticforfamillies.com.

Add events at fantasticforfamilies.com


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