What is the Campaign about?

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing

 

Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of 8 organisations & trade bodies:

Association of British Orchestras Dance UK Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100

 

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Between 2012 – 2015 the consortium was awarded a grant of National Lottery funds by Arts Council England to develop a campaign focussing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2016.

 

Family Arts Campaign in Wales: A new partnership called Fieldwork is running the campaign in Wales for 2014, having won the contract with the Arts Council of Wales to build on the foundations of the Family Arts Campaign initiative through Wales. Fieldwork is working closely with the central UK Campaign team.

 

The campaign is overseen by a Project Board:

Michael Eakin, (Chair) Chief Executive, Royal Liverpool Philharmonic
Peter Helps Chief Executive, Sinfonia Viva
Emma Gladstone Artistic Director & Chief Executive, Dance Umbrella
Shona Powell  Director, Lakeside Arts Centre
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julia Potts UK Business Development Director, Ambassadors Theatre Group
Shipra Ogra Producer, London Bubble
Derek Aldridge Theatre Director, Wyvern Theatre
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best  CEO, Discover Children’s Story Centre
Lisa Mead Artistic Direcotor, Apples and Snakes
Julia Bell National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany
 Robin Simpson  Chief Executive, Voluntary Arts
 Mark Pemberton  Director, Association of British Orchestras
 Julian Bird  Chief Executive, Society of London Theatre
 Charlotte Jones   Chief Executive, Independent Theatre Council
 Cassie Chadderton  Head of UK Theatre & Membership Development, UK Theatre

Central co-ordination is led by a small team:

David Brownlee Campaign Director
Jenny Daly Campaign Manager
Clair Donnelly  Communications & Administration Officer

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Family Arts Festival

Get Creative Family Arts Festival 2016 – Be part of it!

The Get Creative Family Arts Festival is a national festival of arts events for families. This year’s Festival will take place throughout October at venues up and down the country. You can be part of it simply by listing your event on the website and by using the Festival logo in your marketing.

The Festival, which spans the autumn half-term holiday, is a major focal point for the Family Arts Campaign, who conduct extensive annual marketing and PR activity promoting the Festival’s events and organisers to targeted family audiences. The Festival has been running since 2013 and has so far included 13,000 events by over 1,700 organisations, engaging 1.7 million family members across the UK.

Now’s your chance to organise something special that would be just right for a family audience!

What to do next:

  1. Plan your family arts event – see here for ideas.
  2. Upload your event listing to familyartsfestival.com – listings upload opens from early April but you can register now by adding your organisation details.
  3. Promote your event as part of the Festival – we’ll launch our marketing campaign once Festival listings go live in early June.

You can read more about last year’s extensive marketing and press campaign here; the Festival Edible Orchestra went down a storm, many popular events sold out, and exceptional venues and performers were recognised in the annual Family Arts Festival awards. Whatever event you organise as part of this year’s Festival, we want to hear from you as soon as possible so that we can include it in our marketing and press campaign. If there’s something particularly unique or inspiring about your event, let us know!

Awards

You could win an award for all your hard work – we give away 15 awards each year to celebrate the outstanding arts events organised by theatres, orchestras, museums, galleries, community groups and performers across the country. You’ll need to show us that you used Festival branding in your marketing materials to be eligible for an award, so download it here when you start planning your event marketing.

BBC Get Creative

2015 saw the start of our fantastic partnership with BBC Arts’ Get Creative campaign and we’re pleased to be continuing as the Get Creative Family Arts Festival. This means that the Festival’s marketing campaign will have a special focus on participatory events that enable families to Get Creative.

If you’d like to become more involved in the BBC’s Get Creative campaign you can sign up as a Champion, submit stories to the website, and list your creative events on Line-Up listings service.

Got more questions?

Have a look at the Festival FAQ, get in touch at enquiries@familyartsfestival.com, or watch this Q&A with festival patron and former Children’s Laureate Michael Morpurgo:

Download Festival branding and other materials here.

To read more about previous Family Arts Festivals click here.

News

See all news

Prizes

New Prizes for your audience

Take part in this October’s national Get Creative Family Arts Festival and claim prizes for your family audience. From now […]

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Download your updated Festival Toolkit

Taking part in this October’s national Get Creative Family Arts Festival? Make sure to download your updated copy of the Participant’s Toolkit now […]

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