What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

 

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany

Central co-ordination is led by a small team:

Anna Dever Campaign Manager
Clair Donnelly Project Manager

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Family Arts Festival

Get Creative Family Arts Festival 2016 – Be part of it!

Welsh language information here

The Get Creative Family Arts Festival is a national festival of arts events for families. This year’s Festival will take place throughout October at venues up and down the country. You can be part of it simply by listing your event on the website and by using the Festival logo in your marketing.

The Festival, which spans the autumn half-term holiday, is a major focal point for the Family Arts Campaign, who conduct extensive annual marketing and PR activity promoting the Festival’s events and organisers to targeted family audiences. The Festival has been running since 2013 and has so far included 13,000 events by over 1,700 organisations, engaging 1.7 million family members across the UK.

Now’s your chance to organise something special that would be just right for a family audience!

What to do next:

  1. Plan your family arts event – see here for ideas.
  2. Upload your event listing to familyartsfestival.com – listings upload opens from early April but you can register now by adding your organisation details.
  3. Promote your event as part of the Festival – we’ll launch our marketing campaign once Festival listings go live in early June.

You can read more about last year’s extensive marketing and press campaign here; the Festival Edible Orchestra went down a storm, many popular events sold out, and exceptional venues and performers were recognised in the annual Family Arts Festival awards. Whatever event you organise as part of this year’s Festival, we want to hear from you as soon as possible so that we can include it in our marketing and press campaign. If there’s something particularly unique or inspiring about your event, let us know!

Awards

You could win an award for all your hard work – we give away 15 awards each year to celebrate the outstanding arts events organised by theatres, orchestras, museums, galleries, community groups and performers across the country. You’ll need to show us that you used Festival branding in your marketing materials to be eligible for an award, so download it here when you start planning your event marketing.

BBC Get Creative

2015 saw the start of our fantastic partnership with BBC Arts’ Get Creative campaign and we’re pleased to be continuing as the Get Creative Family Arts Festival. This means that the Festival’s marketing campaign will have a special focus on participatory events that enable families to Get Creative.

If you’d like to become more involved in the BBC’s Get Creative campaign you can sign up as a Champion, submit stories to the website, and list your creative events on Line-Up listings service.

Got more questions?

Have a look at the Festival FAQ, get in touch at enquiries@familyartsfestival.com, or watch this Q&A with festival patron and former Children’s Laureate Michael Morpurgo:

Download Festival branding and other materials here.

To read more about previous Family Arts Festivals click here.

News

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Finding Family Audiences: guest blog from The Audience Agency

Audience Finder is The Audience Agency’s free data analysis programme, funded by Arts Council England. It provides tools for collecting […]

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Create learning adventures for families this Autumn

The annual Family Learning Festival is a perfect opportunity for your organisation to reach more families. The Festival is a […]

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