What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Head of Campaign
Clair Donnelly Project Manager


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Fantastic for Families

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Fantastic for Families is a new, year-round marketing campaign to families, run by the Family Arts Campaign and supported by Arts Council England. It involves wide-scale promotional and press activity, a central listings website and a listings distribution database which enables us to share events with a range of national public-facing channels. The campaign helps to give prominence, and national profile to companies, artists and other practitioners who produce, create and tour work for

DEADLINES FOR UK SUMMER HOLIDAYS: c. Friday 20th July – Sunday 2nd Sep

  • Add listings by 25th May for a chance to be part of the national PR campaign – the sooner, the better!
  • Add listings by 1st July to fully benefit from the Summer online marketing campaign

A note on logging in: If you are already on the Family Arts Campaign database you will already be on our online system and will not need to sign up again in order to add you event listings. You may however need to reset your password. Please note that login is by individual rather than organisation – you’ll be able to login using your own email address.

Reset your password
Upload events


National PR Campaign

We are working with a new marketing and PR team to make sure that as many families as possible find out about your events. Our theme for the summer holidays is The Great Outdoors.

Find out more about our PR themes for the year.


Summer Marketing Campaign

Fantastic for Families listings (the central website and event feeds to other websites) are promoted throughout the year, peaking during (and the in run up to) school holiday periods.

Summer 2018 will include a special online marketing campaign with features and advertising across key family-facing websites including Netmums.

Other activities will include

  • paid for social media advertising including competitions, blog posts and featured events directing people to the site
  • online advertising targeting families, those already engaged in the arts and reaching out to those who may not be
  • Media partnerships incl. new partnership with Classic FM
  • increased marketing budget for promotional activity
  • National press releases on launch and during school holiday periods
  • Professional PR support
  • Competitions and features through various B2C partners
  • Dedicated central support for direct marketing to families via our public-facing social media channels and our family newsletters
  • live event feeds, distributing your event information to a number of partner websites

Want to feature in our campaign with your own competition prize? Email us at info@fantasticforfamilies.com.


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Classic FM media partnership

We’re delighted to announce Classic FM as our new Media Partner for the new Fantastic for Families listings website and promotional campaign. We’re planning some exciting promotions with Classic FM, which is the UK’s most popular classical music station, with an audience of 5.8 million listeners each week! Listen out for us there when fantasticforfamiles.com launches in the autumn- make sure to list your events to benefit from this partnership, which enables us to attract new family audiences and exposure for events listed on the website.


New Partnerships & Live Event Feeds

Thanks to a number of new partnerships with leading family, arts and listings websites, your event details will be shared widely to a targeted and engaged audience. A live event feed system also means that if you update your event details via the Fantastic for Families database, your listing will be automatically updated across all partner sites. All of our partners have a large national reach and an established network of families – find out more about them here. We’re signing-up new partners each week to ensure your events reach as many families as possible!

New Website Features

We’ve streamlined the process of adding your events and information, and created new opportunities to better showcase your work. New features include:

  • easy to add repeating events/exhibitions and image upload facility
  • enhanced profiles for Family Arts Standards holding organisations
  • homepage banners showcasing featured events and organisations
  • new blog with opportunities to contribute
  • easy to edit company details & communication preferences
  • we now accept all cinema and film events taking place in an arts, culture or heritage venue

Got something really exciting you’d like featured on the homepage, in the blog or in our wider marketing campaign? Send further info, images and trailers to info@fantasticforfamillies.com.

Add events at fantasticforfamilies.com


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