What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing


Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100





Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.


The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk


The campaign is overseen by a Project Board:

Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Gordon Dalton National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany

Central co-ordination is led by a small team:

Jenny Daly Head of Campaign
Clair Donnelly  Project Manager


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Fantastic for Families

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Fantastic for Families is a new, year-round marketing campaign to families, run by the Family Arts Campaign and supported by Arts Council England. It involves wide-scale promotional and press activity, a central listings website and a listings distribution database which enables us to share events with a range of national public-facing channels.

UK EASTER HOLIDAYS: Friday 30 March 2018

  • Add listings by 1st March in order to fully benefit from the Easter online marketing campaign
  • Add listings by 30 March in order to benefit from the Easter PR campaign

A note on logging in: If you are already on the Family Arts Campaign database you will already be on our online system and will not need to sign up again in order to add you event listings. You may however need to reset your password. Please note that login is by individual rather than organisation – you’ll be able to login using your own email address.

Reset your password
Upload events

Easter Marketing Campaign

Fantastic for Families listings (the central website and event feeds to other websites) are promoted throughout the year, peaking during (and the in run up to) school holiday periods.

The Easter 2018 will include a special online marketing campaign with features and advertising across key family and arts websites:

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Other activities will include

  • paid for social media advertising including competitions, blog posts and featured events directing people to the site
  • online advertising targeting families, those already engaged in the arts and reaching out to those who may not be
  • Media partnerships incl. new partnership with Classic FM
  • increased marketing budget for promotional activity
  • National press releases on launch and during school holiday periods
  • Professional PR support
  • Targeted leaflet distribution to families
  • Two headline competitions for £500 of Theatre Tokens and an Emma Bridgewater Experience
  • Competitions and features through various B2C partners
  • Dedicated central support for direct marketing to families via our public-facing social media channels and our family newsletters
  • live event feeds, distributing your event information to a number of partner websites

Want to feature in our campaign with your own competition prize? Email us at info@fantasticforfamilies.com.

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Classic FM media partnership

We’re delighted to announce Classic FM as our new Media Partner for the new Fantastic for Families listings website and promotional campaign. We’re planning some exciting promotions with Classic FM, which is the UK’s most popular classical music station, with an audience of 5.8 million listeners each week! Listen out for us there when fantasticforfamiles.com launches in the autumn- make sure to list your events to benefit from this partnership, which enables us to attract new family audiences and exposure for events listed on the website.


New Partnerships & Live Event Feeds

Thanks to a number of new partnerships with leading family, arts and listings websites, your event details will be shared widely to a targeted and engaged audience. A live event feed system also means that if you update your event details via the Fantastic for Families database, your listing will be automatically updated across all partner sites. All of our partners have a large national reach and an established network of families – find out more about them here. We’re signing-up new partners each week to ensure your events reach as many families as possible!

New Website Features

We’ve streamlined the process of adding your events and information, and created new opportunities to better showcase your work. New features include:

  • easy to add repeating events/exhibitions and image upload facility
  • enhanced profiles for Family Arts Standards holding organisations
  • homepage banners showcasing featured events and organisations
  • new blog with opportunities to contribute
  • easy to edit company details & communication preferences
  • we now accept all cinema and film events taking place in an arts, culture or heritage venue

Got something really exciting you’d like featured on the homepage, in the blog or in our wider marketing campaign? Send further info, images and trailers to info@fantasticforfamillies.com.

Add events at fantasticforfamilies.com


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