What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing

 

Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100

 

 

 

 

Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.

 

The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk

 

The campaign is overseen by a Project Board:

Michael Eakin (Chair) Chief Executive, Royal Liverpool Philharmonic
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Shipra Ogra Producer, London Bubble
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Gordon Dalton National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre

Central co-ordination is led by a small team:

Jenny Daly Head of Campaign
Clair Donnelly  Project Manager

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Fantastic for Families

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Fantastic for Families is a new, year-round marketing campaign to families, run by the Family Arts Campaign and supported by Arts Council England. It involves wide-scale promotional and press activity, a central listings website and a listings distribution database which enables us to share events with a range of national public-facing channels.

PR DEADLINE: 1st SEPTEMBER
WEBSITE LAUNCH: 1st OCTOBER

  • Add your listings this month for your chance to be feautured as a highlight event within the launch marketing and press campaign
  • Add listings by 1st September to be included in the national PR campaign and listed in our launch press release
  • Add listings by October to ensure inclusion in our launch marketing campaign, directing families towards your listings

A note on logging in: If you are already on the Family Arts Campaign database you will already be on our online system and will not need to sign up again in order to add you event listings. You may however need to reset your password. Please note that login is by individual rather than organisation – you’ll be able to login using your own email address.

Reset your password
Upload events

October Marketing Campaign

The first marketing campaign will begin when we launch to the public on 1st October and will continue throughout the year, peaking around October half-term and then again for the Christmas school holidays. Activities will include:

  • paid for social media advertising including competitions, blog posts and featured events directing people to the site
  • online advertising targeting families, those already engaged in the arts and reaching out to those who may not be
  • increased marketing budget for promotional activity
  • competitions and features through various partners
  • Dedicated central support for direct marketing to families via our public-facing social media channels and our family newsletters

Want to feature in our campaign with your own competition prize? Email us at info@fantasticforfamilies.com.

New Website Features

We’ve streamlined the process of adding your events and information, and created new opportunities to better showcase your work. New features include:

  • easy to add repeating events/exhibitions and image upload facility
  • enhanced profiles for Family Arts Standards holding organisations
  • homepage banners showcasing featured events and organisations
  • new blog with opportunities to contribute
  • easy to edit company details & communication preferences
  • we now accept all cinema and film events taking place in an arts, culture or heritage venue

Got something really exciting you’d like featured on the homepage, in the blog or in our wider marketing campaign? Send further info, images and trailers to info@fantasticforfamillies.com.


Add events at fantasticforfamilies.com

 

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