What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing

 

Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100

 

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Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.

 

The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk

 

The campaign is overseen by a Project Board:

Michael Eakin, (Chair) Chief Executive, Royal Liverpool Philharmonic
Peter Helps Chief Executive, Sinfonia Viva
Emma Gladstone Artistic Director & Chief Executive, Dance Umbrella
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julia Potts UK Business Development Director, Ambassadors Theatre Group
Shipra Ogra Producer, London Bubble
Derek Aldridge Theatre Director, Wyvern Theatre
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best  CEO, Discover Children’s Story Centre
Lisa Mead Artistic Direcotor, Apples and Snakes
Julia Bell National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany
 Robin Simpson  Chief Executive, Voluntary Arts
 Mark Pemberton  Director, Association of British Orchestras
 Julian Bird  Chief Executive, Society of London Theatre
 Charlotte Jones   Chief Executive, Independent Theatre Council
 Cassie Chadderton  Head of UK Theatre & Membership Development, UK Theatre

Central co-ordination is led by a small team:

David Brownlee Campaign Director
Jenny Daly Campaign Manager
Clair Donnelly  Communications & Administration Officer

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Family Arts Standards

The Family Arts Campaign and the Family & Childcare Trust have developed a set of Family Arts Standards, addressing a need for clear guidance on how best to welcome families to arts organisations. Many organisations have already signed up; you can find a list of them here.

‘The Family Arts Standards are a fantastic guide to help make sure arts and culture organisations are reaching their potential when it comes to what they offer for family members. The advantage of signing up can be felt by both organisations and families, allowing the venue or company the chance to communicate information on what they offer, and giving families the opportunity to plan their visit in advance. The comprehensive list of organisations that have already signed up is a clear indicator of how well the Family Arts Standards are considered within the sector.’  Laura Dyer, Executive Director, Arts Council England

> View the Family Arts Standards
           > View the Standards in Welsh

> Download the Guidance for Organisations
          > Download the Guidance in Welsh or Guidance for Voluntary Organisations

> View Case Studies, Tips & Resources

> Read the Standards FAQ

> Read Testimonials on the Standards

Sign up now to demonstrate how important families are to your organisation!

 

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