What is the Campaign about?
The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. It will do this through three main areas of work:
- Increasing the amount and range of high-quality content available
- Increasing the quality of experience
- Improving marketing
Who is the Campaign for?
This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, but we will be focusing our work on those organisations who are members of the six partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).
There will be opportunities for other organisations not part of one of the identified groups above to also access aspects of the Campaign and we are keen to work in partnership on initiatives with museums and libraries.
Who is running the Campaign?
The Family Arts Campaign began as an initiative of 6 performing and visual arts trade bodies:
The consortium has been awarded a grant of National Lottery funds by Arts Council England (ACE) to develop a campaign focussing on the development of family arts engagement. The Campaign is funded until March 2015.
Family Arts Campaign in Wales: A new partnership called Fieldwork is running the campaign in Wales for 2014, having won the contract with the Arts Council of Wales to build on the foundations of the Family Arts Campaign initiative through Wales. Fieldwork is working closely with the central UK Campaign team.
The campaign is overseen by a Project Board:
|Kathryn McDowell, (Chair)
||Managing Director, London Symphony Orchestra
||Chief Executive, Sinfonia Viva
||Executive Director, Lyric Hammersmith
||Business Development Director, Ambassadors Theatre Group
||Chief Executive, Rose Theatre Kingston
||Artistic Director & Chief Executive, Dance Umbrella
||General Manager, Bush Theatre
||Artistic Director, Mind the Gap
||Director, The Audience Agency
||Director, Lakeside Arts Centre
||Chief Executive, Family and Childcare Trust
Central co-ordination is led by a small team:
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