What is the Campaign about?

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing


Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of 8 organisations & trade bodies:

Association of British Orchestras Dance UK Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100
TAA New Image


Between 2012 - 2015 the consortium was awarded a grant of National Lottery funds by Arts Council England to develop a campaign focussing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2016.


Family Arts Campaign in Wales: A new partnership called Fieldwork is running the campaign in Wales for 2014, having won the contract with the Arts Council of Wales to build on the foundations of the Family Arts Campaign initiative through Wales. Fieldwork is working closely with the central UK Campaign team.


The campaign is overseen by a Project Board:

Kathryn McDowell, (Chair) Managing Director, London Symphony Orchestra
Peter Helps Chief Executive, Sinfonia Viva
Jessica Hepburn Executive Director, Lyric Hammersmith
Karin Gartzke International Business Development Director, Ambassadors Theatre Group
Robert O'Dowd Chief Executive, Rose Theatre Kingston
Emma Gladstone Artistic Director & Chief Executive, Dance Umbrella
Deborah Sawyerr General Manager, Bush Theatre
Lucy Wood Producer, Tall Stories
Anne Torreggiani Executive Director, The Audience Agency
Shona Powell Director, Lakeside Arts Centre
Imogen Armstrong Director of Business Development, Family and Childcare Trust
Matthew Rowe Director, Firstsite
Peter Gregory Head of Night Out, Arts Council Wales


Central co-ordination is led by a small team:

Mari O'Neill Campaign Manager
Clair Donnelly Communications & Administration Officer


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