What is the Campaign about?
Welsh language information
The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:
- Increasing the amount and range of high-quality content available
- Increasing the quality of experience
- Improving marketing
Who is the Campaign for?
This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).
Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.
Who is running the Campaign?
The Family Arts Campaign is an initiative of ten organisations & trade bodies:
Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.
The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk
The campaign is overseen by a Project Board:
|Michael Ealin (Chair)
||Chief Executive, Royal Liverpool Philharmonic
||Artistic Director & Chief Executive, Dance Umbrella
|| Executive Director, Arts Marketing Association
||Chief Executive, Rose Theatre Kingston
||UK Business Development Director, Ambassadors Theatre Group
||Producer, London Bubble
||Theatre Director, Wyvern Theatre
||Chief Executive & Artistic Director, efdss
||Executive Director, The Audience Agency
|| CEO, Discover Children’s Story Centre
||Artistic Director, Apples and Snakes
||National Coordinator, Contemporary Visual Arts Network
||Chief Executive/Artistic Director, The Albany
|| Chief Executive, Voluntary Arts
| Mark Pemberton
|| Director, Association of British Orchestras
| Julian Bird
|| Chief Executive, Society of London Theatre
| Charlotte Jones
|| Chief Executive, Independent Theatre Council
| Cassie Chadderton
|| Head of UK Theatre & Membership Development, UK Theatre
Central co-ordination is led by a small team:
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