What is the Campaign about?

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing

 

Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of 8 organisations & trade bodies:

Association of British Orchestras Dance UK Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100

 

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Between 2012 – 2015 the consortium was awarded a grant of National Lottery funds by Arts Council England to develop a campaign focussing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2016.

 

Family Arts Campaign in Wales: A new partnership called Fieldwork is running the campaign in Wales for 2014, having won the contract with the Arts Council of Wales to build on the foundations of the Family Arts Campaign initiative through Wales. Fieldwork is working closely with the central UK Campaign team.

 

The campaign is overseen by a Project Board:

Michael Eakin, (Chair) Chief Executive, Royal Liverpool Philharmonic
Peter Helps Chief Executive, Sinfonia Viva
Emma Gladstone Artistic Director & Chief Executive, Dance Umbrella
Shona Powell  Director, Lakeside Arts Centre
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julia Potts UK Business Development Director, Ambassadors Theatre Group
Shipra Ogra Producer, London Bubble
Derek Aldridge Theatre Director, Wyvern Theatre
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best  CEO, Discover Children’s Story Centre
Lisa Mead Artistic Direcotor, Apples and Snakes
Julia Bell National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany
 Robin Simpson  Chief Executive, Voluntary Arts
 Mark Pemberton  Director, Association of British Orchestras
 Julian Bird  Chief Executive, Society of London Theatre
 Charlotte Jones   Chief Executive, Independent Theatre Council
 Cassie Chadderton  Head of UK Theatre & Membership Development, UK Theatre

Central co-ordination is led by a small team:

David Brownlee Campaign Director
Jenny Daly Campaign Manager
Clair Donnelly  Communications & Administration Officer

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