What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Rose CopseyCommunications Manager, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Family Arts Seminar – July 2013

Thank you to all those who attended the Family Arts Seminar on 17 July 2013. The day was a really useful introduction to planning and programming for families, with the morning session led by Flemish audience development agency Cultuurnet and a presentation from Helen Ball of The Audience Agency in the afternoon.


The Flybox: An Introduction

The Flybox was created by Cultuurnet, a Flemish audience development agency working with local authorities across Flanders to increase engagement in the arts. The original Flybox has been bought and used by more than 50 Flemish organisations and local authorities, and Cultuurnet has provided further support in the form of workshops and follow-up sessions to five local networks. The Family Arts Campaign has now worked with Cultuurnet to produce a version of the game in English, freely available through the Family Arts Campaign.

The concept behind the game is to encourage players to think about their family offering in a fun, interactive and practical way – it was developed using Arts Council England’s Family Friendly Toolkit as a starting point. The aim is to give organisations an opportunity to truly focus on their family audience, enabling them to understand the concept of ‘families’ and to develop policies and strategies around family programming.

The game can either be played by local networks or individual organisations: it is suitable for anyone who is involved in the arts, culture and leisure sectors, including theatres, galleries, local authority arts centres, etc. You will need to allocate at least half a day to play the game – and then it could generate processes that take a number of months to complete. We hope it will encourage organisations to work together to examine and improve all aspects of their family offer.

> Download The Flybox


What We Know About Family Audiences

You can also download Helen Ball’s presentation about family audiences in the United Kingdom, including the statistics from her quiz.

Download the presentation


Cultuurnet and The Audience Agency logos

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