What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.


The campaign is overseen by a Project Board:

Helen Featherstone (Chair)Deputy Director, Yorkshire Sculpture Park
Cassie ChaddertonHead of UK Theatre & Membership Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew SwannChief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Katy SpicerChief Executive & Artistic Director, efdss
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-BestCEO, Discover Children’s Story Centre
Paula Graham-GazzardNational Coordinator, Contemporary Visual Arts Network
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

Back to top | Close


Training & Events

Training & Events


For details of training events being offered by the Family Arts Campaign and our partners see below:

Celebrating Age Webinar: Helping arts organisations to become more dementia friendly

Date: 27th February 2020

10.30am – 12.30pm, Online.

Family Arts Campaign are partnering with Arts Council England to deliver this free webinar around Celebrating Age and older audiences.

This free interactive session will explore what it means to be dementia-friendly within the arts and culture sector and how arts organisations can become more welcoming to those living with dementia, and their families and carers.

This webinar will be hosted by:

  • Imogen Blood, national Celebrating Age Evaluator
  • Grace Meadows, Director, Music for Dementia
  • Nicky Taylor, Theatre and Dementia Research Associate, Leeds Playhouse

There will be an opportunity to participate and ask questions to the host speakers.

Due to the limited capacity we ask that only one person per organisation join the workshop live. A recording of the webinar will be available to download shortly after the live session and can be shared with your wider team. If other members of your team wish to participate in the webinar as it happens, they are of course welcome to join you in the room when you log on.

Thanks to the AMA for hosting this online workshop.

Book your place


About Celebrating Age

Celebrating Age is a fund from Arts Council England and the Baring Foundation, supporting cultural spaces and other organisations to be open, positive and welcoming places for older people; and taking high quality arts and culture into places where older people will find it easier to engage. Read more about the currently funded projects.

Leading Change: Shaping the Future of Family Engagement

Date: 11th March 2020

10:30 AM – 5:00 PM, Museum of London

Tickets £75 + VAT

This event is open to Chief Executives, Directors and Heads of Department. If you’d like to attend but aren’t sure if you fit this category, please contact anna.dever@thealbany.org.uk before booking.

We are delighted to announce that the Family Arts Campaign will be delivering its national Leadership Symposium on 11th March 2020 at The Museum of London.

This event will focus on Leading Change: Shaping the Future of Family Engagement and invites senior leaders from across the cultural sector to take part in discussing, learning and challenging some of the key issues facing family engagement in the coming years.

The day will include:

  • Workshop on Multiplying Leadership from Mark Robinson at Thinking Practice, challenging existing leadership models
  • Arts Council England on the future for families
  • Leading arts organisations who have made significant changes that have positively influenced family audiences
  • Ample opportunities to network with fellow senior leaders

The workshop will present thoughts arising from recent work for the Creative People and Places network, Multiplying Leadership in Leadership Communities. Mark will describe a ‘multiplying leadership’ practice that challenges still dominant patriarchal models. Activity will explore how people can develop their own approaches to this in their own work and networks.

The day will also be an opportunity to meet, network, join facilitated discussions with fellow senior leaders, and be a key part of supporting the changes needed in the cultural sector to improve family engagement.

Registration will open at 10.30am for an 11am start and the event will finish at 5pm with a drinks reception until 6pm.

Lunch and refreshments will be provided throughout the day.

View the delegate list so far

Book your place


Get our monthly newsletter

x plus