What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Rose CopseyCommunications Manager, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Training & Events

Training & Events


For details of training events being offered by the Family Arts Campaign and our partners see below:

Celebrating Age webinar: adapting through Covid-19

Date: 12th November 2020

10am – 12pm

Two women acting - with arms outstretched

The Family Arts Campaign are delighted to deliver a free Celebrating Age webinar, in partnership with Arts Council England.  

This free session will explore how arts & cultural organisations have changed and adapted their approach to continue to connect with and engage older people during Covid19.  

This session will be hosted with the support of the AMA.  

Book you place

In this webinar you will learn more about:  

  • How the limitations of Covid19 have impacted engagement with older people 
  • How to continue work with care homes and other partnerships during Covid19 
  • New approaches using a blend of digital activities and physical resources to broaden engagement opportunities   

The webinar will be interactive with space to pose questions, problems, examples of positive practice and a chance to discuss some of the challenges and opportunities faced.  

Who is the session for?  

Spaces are available on a first come-first served basis. A recording of the session will be available to download after the event has taken place.   

This webinar is suitable for anyone working in the arts and culture sector with an interest in providing creative and cultural opportunities for all generations.  

NB: This webinar is open to everyone. You do not need to receive Celebrating Age funding in order to take part.  

Please contact Anna Dever (anna.dever@thealbany.org.uk) if you have any access needs you would like us to be aware of.  

Speakers include:

  • Imogen Blood 
  • Lorna Eastbrook 
  • Hannah Elton-Wall, General Manager, Artspace Cinderford
  • Farrell Renowden, Head of Cultural Partnerships / Age of Creativity Festival Director, Age UK Oxfordshire (tbc)
  • Hayley Green, Writer Development Manager, Writing East Midlands CIC  

About Celebrating Age 

Celebrating Age is a fund from Arts Council England and the Baring Foundation, supporting cultural spaces and other organisations to be open, positive and welcoming places for older people; and taking high quality arts and culture into places where older people will find it easier to engage. Read more about the currently funded projects. 

About the speakers

Imogen Blood began her career in social work, before moving into qualitative research, with a particular focus on older people. In 2009, she set up Imogen Blood & Associates – a social research consultancy, which is leading the national evaluation of the Celebrating Age programme for Arts Council England. She is particularly interested in inclusion, strengths-based practice, dementia and ageing.

Book you place

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