What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

Increasing the amount and range of artistic work available to families
Increasing the quality of experience for families
Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency

The campaign is overseen by a Project Board:


Helen Featherstone (Chair)	Deputy Director, Yorkshire Sculpture Park
Cassie Chadderton	Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones	Chief Executive, Independent Theatre Council
Cath Hume	Executive Director, Arts Marketing Association
Robert O’Dowd	Chief Executive, Rose Theatre Kingston
Gavin Barlow	Chief Executive/Artistic Director, The Albany
Matthew Swann	Chief Executive, City of London Sinfonia
Mark Pemberton	Director, Association of British Orchestras
Anne Torreggiani	Executive Director, The Audience Agency
Karla Barnacle-Best	CEO, Discover Children’s Story Centre
Alison Bowyer and Laura Bedford	Executive Director and Head of Programmes, Kids in Museums