What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Training & Events

Training & Events


For details of training events being offered by the Family Arts Campaign and our partners see below:



Celebrating Age webinar: diversifying engagement

Tuesday 9th March, 2.30-4.30pm

Join us for a free Celebrating Age webinar as we explore how arts & cultural organisations have changed and adapted their approach to engage diverse ethnic groups during the COVID-19 pandemic.

The Family Arts Campaign are delighted to deliver this webinar in partnership with Arts Council England, hosted with the support of the AMA.


In this webinar you will learn more about:

  • The latest research relating to cultural engagement amongst older people from diverse backgrounds
  • How to continue to improve your engagement strategies through challenges resulting from the COVID-19 pandemic
  • New approaches using a blend of digital activities and in-person activities to develop engagement opportunities

The webinar will be interactive with space to pose questions, problems, examples of positive practice and a chance to discuss some of the challenges and opportunities faced.

The event will include case studies from Entelechy Arts, Midlands Art Centre, Sampad and the Centre for Chinese Contemporary Art.

Who is the session for?

Spaces are available on a first come-first served basis. A recording of the session will be available to download after the event has taken place.

This webinar is suitable for anyone working in the arts and culture sector with an interest in providing creative and cultural opportunities for all generations.

NB: This webinar is open to everyone. You do not need to receive Celebrating Age funding in order to take part.

Please contact Anna Dever (anna.dever@thealbany.org.uk) if you have any access needs you would like us to be aware of.

-> Book your free place now.



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