What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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Kids in Museums 


The campaign is overseen by a Project Board:

Helen Featherstone Deputy Director, Yorkshire Sculpture Park
Cassie ChaddertonHead of UK Theatre & Membership Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew SwannChief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Katy SpicerChief Executive & Artistic Director, efdss
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-BestCEO, Discover Children’s Story Centre
Paula Graham-GazzardNational Coordinator, Contemporary Visual Arts Network
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums

Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Research

Resources

Arts Connect: Family Access Scheme (2016) Results and analysis from research into hard to reach families by Carol Jones at The Audience Agency. Read more


How family-friendly are arts organisations as employers? (2015) In spring 2015, the Family Arts Campaign worked with the Family & Childcare Trust to develop a survey, questioning employees of arts organisations across the UK about their views on how family-friendly the arts sector is as an employer. The survey covered issues of importance to those with caring responsibilities, including communication between employer and employee, parental leave, and perceptions around flexible working opportunities. Read more


The role of family in shaping adolescent cultural engagement (2014): a CultureCase summary of this pay-to-view research on family and culture by Ghent University, Belgium. The key factors determining engagement were: gender, education, the role of mothers and the presence of cultural goods in the household. > Read more


Arts Audiences Insight (2011) is an Arts Council England publication to help get a better understanding of current and potential arts audiences across England. It provides new insight into the patterns of arts consumption and attitudes towards the arts, how people spend their leisure time and what competes with the arts for people’s attention. It also considers socio-demographic factors, media consumption and lifestyles. > Read more


Children can be key decision makers in whether or not families visit museums (2010): A CultureCase summary of this fee-to-view research from the University of Surrey, UK and Curtin University, Australia, which analysed the decision making process in planning a cultural visit and showed when adults were more likely to consult children. > Read more


Encourage children today to build audiences for tomorrow (2009) is an Arts Council England publication showing evidence from the Taking Part survey on how childhood involvement in the arts affects arts engagement in adulthood. > Read more


Families Chapter from New Audiences Final Report (2004) The New Audiences Programme was a milestone in the history of arts funding in England.  It was the first time that such a significant amount of money, £20 million, was made available over an extended period, five years, specifically to support audience development work. Chapter 7 focuses on families. > Read more


Legacy of New Audiences Programme (2003) A brief study of the legacy of the New Audiences Programme projects relating to Young People and Families, with particular regard to organisational change and the development of good practice. The report used a series of semi-structured telephone interviews to assess what developments had been achieved and what impact had been made. Read more


Family Friendliness: Audit of research and recommendations (2002) This New Audiences report is a comprehensive audit of recent research into audience development and marketing initiatives in relation to family audiences. A wide range of marketing agencies, funding bodies, local authorities, arts organisations and venues across England were consulted to bring together key issues in relation to family friendly work. > Read more


Flexible Family Tickets Today, mainstream consumers demand more and better interactions with cultural content, experiences and organisations. Museums have a unique opportunity to supply this demand; in the process creating new income streams and leveraging their cultural assets more effectively. CultureLabel summarises the commercial considerations for museums selling tickets to families. > Read more


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