What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100




The campaign is overseen by a Project Board:

Helen Featherstone  Deputy Director, Yorkshire Sculpture Park
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network
Helen Laws Head of Industry and Artist Support

Central co-ordination is led by a small team:

Anna Dever Head of Campaign
Clair Donnelly Project Manager


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Access & inclusion

Below you will find a selection of resources with information on accessibility, included assisted performances and inclusive practice. For further information and recommended reading, we have compiled a directory of resources on accessibility which are particularly relevant to age-friendly practice, please visit our Age-Friendly page.

Autism-Friendly Screenings Guide
A collaboration between BFI’s Film Audience Network (FAN), the UK Cinema Association (UKCA) and Dimensions. You can find the training video, written guide and more resources here.

Cultural Inclusion Manifesto
Pledge to meet the manifesto to ensure that your cultural offer is both inclusive and sustainable. Find out more.

Case Study: The Relaxed Concert
A Family Arts Campaign case study on The Relaxed Concert at Town Hall Symphony Hall Birmingham, with Orchestra of the Swan and Autism West Midlands.

How can your museum better welcome families with a wheelchair user?
Kids in Museums believes museums are for everyone. But families with a wheelchair user find that some museums are much better than others at making them feel welcome and included in everything there is to see and do.

Include Arts: Relaxed Performances Project
Summary, Evaluation and Case Studies from Include Arts’ 2013 Relaxed Performances Project

Access London Theatre: Guide to putting on assisted performances
Detailed guide on Audio description, Captioning, Sign Language Interpreted performances, and relaxed performances (aimed at families with children with an Autistic Spectrum Condition).

Talking Images Guide: Museums, galleries & heritage sites
Guidance on improving access for blind and partially sighted people.

A Guide to Theatre Access
A guide to making theatre performances more accessible.

Autism Matters: Making Galleries and Musuems ASD/SPD friendly
Research into how cultural institutions could improve accessibility to those with Autism Spectrum Disorder or Sensory Processing Disorder, including suggested implementations. Informed by discussion with patrons, parents and arts organisations.

Experiencing the arts through touch
A case study on presenting arts for vision-impaired people.

Taking accessibility online
A case study on making your website accessible to people with disabilities.

State of Access Report – Part 1, 2 and 3
How live music events can be made more open to deaf and disabled customers.

accessibleARTS resources
A collection of resources from Australia’s arts and disability organisation.

Article: How to… plan your first relaxed performance
Be prepared to make mistakes and consider reaching out to other organisations running relaxed events, says Kate Lovell.

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