‘Test Drive The Arts’ for Families
The Family Arts Campaign commissioned The Audience Agency and Mousetrap Theatre Projects to produce resources to help arts organisations reach out to new families and implement a family friendly programme.
What is a ‘Test Drive’?
“Test Drive is a programme of activity designed to increase regular future attendance by utilising spare capacity to encourage people to try a new experience in the arts”
We recommend you read The Audience Agency’s overview first, followed by Mousetrap Theatre Projects’ guide to their approach with the fantastic Family First Nights.
19 April 2013