Online resource now available!
The Family Arts Campaign commissioned The Audience Agency and Mousetrap Theatre Projects to produce resources to help arts organisations reach out to new families and implement a family friendly programme.
What is a ‘Test Drive’?
“Test Drive is a programme of activity designed to increase regular future attendance by utilising spare capacity to encourage people to try a new experience in the arts”
We recommend you read The Audience Agency’s overview first, followed by Mousetrap Theatre Projects’ guide to their approach with the fantastic Family First Nights.
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