What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

 

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency

 

The campaign is overseen by a Project Board:

Matthew Swann(Interim chair) Chief Executive, City of London Sinfonia
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 

 

Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer
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‘Test Drive The Arts’ for Families

FA Test Drive badge 2

Online resource now available!

The Family Arts Campaign commissioned The Audience Agency and Mousetrap Theatre Projects to produce resources to help arts organisations reach out to new families and implement a family friendly programme.

What is a ‘Test Drive’?

“Test Drive is a programme of activity designed to increase regular future attendance by utilising spare capacity to encourage people to try a new experience in the arts”


We recommend you read The Audience Agency’s overview first, followed by Mousetrap Theatre Projects’ guide to their approach with the fantastic Family First Nights.

The Audience Agency> Online      > PDF
> PDF

Quick Links

News

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Fantastic for Families Awards 2021 – Shortlist Announced!

Something to celebrate as Fantastic for Families Awards recognise UK’s best arts and culture organisations  Family Arts Campaign are pleased to announce […]

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Family Arts Online Conference 2021 – booking now open!

Exploring the value of arts and culture for families, and how the sector can recover, re-build and refocus post-pandemic The […]

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