What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  Deputy Director, Yorkshire Sculpture Park
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network
Helen Laws Head of Industry and Artist Support

Central co-ordination is led by a small team:

Anna Dever Head of Campaign
Clair Donnelly Project Manager


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Network Benefits

What you’ll receive:

  • Listings on the Family Arts B2C facing website for families
  • 2 seminars per year to share good practice
  • Free access to consultation advice about setting up your own “test drive” programme
  • Free Family Arts Networks news and opportunities
  • First access to Campaign resources, conferences and training events
  • And more as the Campaign develops!

What is required of a Network?

  • The network should include a minimum of six ‘local’ organisations and at least two different art forms. You define what ‘local’ means in your context – it could be down the road or the other side of the county.
  • Produce/host family arts events and promote them through the Family Arts Campaign’s B2C websites and marketing campaigns
  • You need to agree a simple delivery plan of how you are going to work together to grow and broaden your family audiences. This might include:
    • How your network is going to get the most out of central Family Arts Campaign promotion
    • “Test drive” activities for families not currently engaged with the arts
    • Cross-venue offers
    • Joint ticketing, marketing and promotions
  • Use the Campaign logo and branding on all its materials related to the programme – this includes print, on-line and (where possible) in social media. We will supply guidelines.
  • We would also urge networks to think about including local museums and libraries as part of their activity.

Joining is FREE – just complete the joining form and return it to Anna Dever, Campaign Manager at Anna.Dever@thealbany.org.uk.


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Family Arts Networks

Joining form for the Local Family Arts Networks.

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