What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Matthew Swann(Interim chair) Chief Executive, City of London Sinfonia
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer

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Local Family Arts Networks


The Family Arts Campaign supports local organisations, enabling them to engage the communities who they are working with, ensuring that all families wherever they are in the country can access high quality and family friendly arts activities.

To help organisations further, the Campaign has fostered the creation of Local Family Arts Networks, which are made up of local organisations working together to increase their reach, engage with more families and offer family audiences a wide range of quality experiences.Each Network is made up of six or more ‘local’ organisations, including at least two different art forms.  You define what ‘local’ means in your context – it could be down the road or the other side of the county!

Do have a look at the video above, which tells you a bit more about what it means to be part of a Network.

Network organisations work together to share learnings, skills and collaboration. For example, it could be shared learnings on local issues in family engagement and programming, or collaborating together to access funding sources that might not have previously been available to single organisations alone. 

We’ve found that sharing capacity, resources and skills can help achieve great things and that being part of an official group of organisations can strengthen existing relationships with local arts and non-arts organisations.

We currently have 15 Networks across England and Wales and are always delighted to support the creation of new Networks! Read on for more details on how a new Network can be created… 


What is required of a Network?

The network should include a minimum of six ‘local’ organisations and at least two different art forms. You define what ‘local’ means in your context – it could be down the road or the other side of the county. Organisations can be both ‘arts’ and ‘non-arts’*

A Family Arts Network should:

  • Produce/host regional family arts events and promote them through the Family Arts Campaign’s B2C websites (www.fantasticforfamilies.com) and marketing campaigns.
  • Agree a simple delivery plan explaining how you are going to work together to grow and broaden your family audiences. This might include:
    • How your network is going to get the most out of central Family Arts Campaign promotion
    • Fundraising collaboratively
    • Cross-venue offers or family “bundles”
    • Joint ticketing, marketing and promotions
  • Encourage its members to sign up to the Family Arts Standards and Age Friendly Standards. When organisations sign up, they will receive a branding kit which includes logos, copy, images and guidelines for being part of the Family Arts Campaign.
  • Use the Campaign logo and branding on all its materials related to the programme – this includes print, on-line and (where possible) in social media.


* By ‘Arts’ organisations we mean cultural organisations whose work focuses on art forms, which includes museums and libraries. By ‘Non-arts’, we mean organisations that do not solely focus on creative activities. These partners can include local councils, schools, community groups, faith groups, social clubs etc.


What you’ll receive:

  • Listings on the Family Arts B2C facing website for families – www.fantasticforfamilies.com
  • Family Arts Networks news and opportunities
  • First access to Campaign resources, conferences and training events. These include an annual Leadership Symposium and Family Arts Campaign Conference, featuring leading industry speakers and training opportunities.


What’s it like to be part of a Network?

Curious to know more? Read this blog from Kathryn Tye of Creative Cohesion in Sunderland, who previously led the Sunderland Family Arts Network.


How to join:

Please complete the new Network Joiner Form and we will be back in touch!

To find out more about the current Local Family Arts Networks and the new Network Ambassador Programme across six Networks, please follow the links below:


> Current Networks


> Network Ambassador Programme 2019-2022

Quick Links


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Local Family Arts Networks Joining Form

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