What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100




The campaign is overseen by a Project Board:

Helen Featherstone  Deputy Director, Yorkshire Sculpture Park
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network
Helen Laws Head of Industry and Artist Support

Central co-ordination is led by a small team:

Anna Dever Head of Campaign
Clair Donnelly Project Manager


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‘The Family Arts Standards are a fantastic guide to help make sure arts and culture organisations are reaching their potential when it comes to what they offer for family members. The advantage of signing up can be felt by both organisations and families, allowing the venue or company the chance to communicate information on what they offer, and giving families the opportunity to plan their visit in advance. The comprehensive list of organisations that have already signed up is a clear indicator of how well the Family Arts Standards are considered within the sector.’ Laura Dyer, Executive Director, Arts Council England 

“Family Arts Standards are an excellent benchmarking tool and have revealed some
surprisingly simple methods to improve how the London Symphony Orchestra engages with
families. They have helped us better understand family arts attendees.” London Symphony
Orchestra, 2014

“We are delighted  to be a part of “The Family Arts Standards’. Chickenshed is a theatre company that recognises the importance of family audiences.  Displaying the acclaimed family friendly badge authenticates that our organisation is committed to welcoming families who wish to participate in arts activities together.” Susan Jamson, Press & Communications Manager, Chickenshed, 2015

“Using the Family Arts Standards, we surveyed our family audiences and a lot was revealed about our venue – which although has ample provisions for families, is not always welcoming, comforting and lacks the extra value activities needed to attract families”
Action Transport Theatre

“Orchestras Live has been involved in producing orchestral events with and for families over many years.  The Family Arts Standards have helped us to hone this work whilst placing it in a national framework and context.  We will continue to provide inspirational experiences of world class orchestras for many families across the country and we welcome the accreditation that the Family Arts Standards provides.” Henry Little, Chief Executive, Orchestras Live

“Signing up to the Standards has resulted in G Live developing its hospitality and front of house offer for families”
G Live, Guildford

“We are looking closely at the Standards and how we will improve our family offer post our major refurbishment. It has started conversations about cross-departmental working and how as an organisation we need to prioritise family working”
Royal Liverpool Philharmonic

“It has definitely made us more aware of family audiences and the things that we need to do to improve our offer to them, and also how we interact with them as customers when they visit our building. This includes not only ticket pricing and timings of performances, but also things like family facilities at the venue, including baby change and signage”
Sheffield Theatres Trust

Sign up now to demonstrate how important families are to your organisation!



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