What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Association of British OrchestrasIndependent Theatre CouncilSociety of London TheatreUK THEATRE_CORE_rgb_100
Kids in Museums 


The campaign is overseen by a Project Board:

Helen Featherstone Deputy Director, Yorkshire Sculpture Park
Cassie ChaddertonHead of UK Theatre & Membership Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew SwannChief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Katy SpicerChief Executive & Artistic Director, efdss
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-BestCEO, Discover Children’s Story Centre
Paula Graham-GazzardNational Coordinator, Contemporary Visual Arts Network
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums

Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Read the Family Arts Standards, then please:

  • ask your Chief Executive or Head of Department to email confirmation to Head of Family Arts Campaign Anna.Dever@thealbany.org.uk
  • let us know a main contact for this activity within your organisation

You will receive an email confirming your registration along with the logo and brand guidelines. We will also update your listing on our audience-facing website fantasticforfamilies.com, where you will be able to promote your family events for free.

“It has definitely made us more aware of family audiences and the things that we need to do to improve our offer to them, and also how we interact with them as customers when they visit our building. This includes not only ticket pricing and timings of performances, but also things like family facilities at the venue, including baby change and signage” Sheffield Theatres Trust

For more information on the Standards, including guidance and case studies, click here.

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