What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Matthew Swann(Interim chair) Chief Executive, City of London Sinfonia
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer

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Family Arts Online Conference 2021

national family arts online


Exploring the value of arts and culture for families, and how the sector can recover, re-build and refocus post-pandemic

The UK’s largest family arts and culture conference goes online, exploring the value of family engagement and how we can communicate that value to families, funders and the wider cultural sector.

Family Arts Campaign invites you for two days of information-rich sessions, lively discussion and energising key-notes. Connect with arts professionals from your region and across the UK, learn from peers making a big impact, and be inspired by the creativity and resilience of the arts and cultural sector.

“An enriching and enlivening day. It brought me fresh enthusiasm for the sector I work in and I left buzzing with ideas. So great to hear from so many others with the same passions (not to mention very similar obstacles).”

– Previous Family Arts Conference delegate

Who is the event for?

This event is aimed at leaders, creators, marketers, practitioners, programmers and anyone working with families and older audiences.

Content across the day will be relevant to representatives from across the cultural sector, including museums and libraries.


View the full programme


Key note presentations include:

Henrietta Imoreh – Participation Officer, Become
Thinking about children and young people who are missing out…what’s next?

Sharna Jackson – Author & Curator – Do Black Lives *really* Matter in family arts?

Rebecca Blackman – National Director for Engagement and Audiences and Area Director for the Midlands, Arts Council England – What have we learnt about family arts during the pandemic?

Katy Raines – Founder & CEO, Indigo Arts and Flo Carr – Associate, Indigo Arts – Rebuilding Family Audiences: What do families need from us now?

Dr Diretnan Dikwal-Bot – Research Fellow, De Montfort University and Amar Daxani – Research Fellow with the Talent 25 project – Mediation and Making Do: Online creative play at home among parents and early years children

Conference tickets also include entry to the Fantastic for Families Awards Ceremony, where you’ll discover which of the shortlisted organisations will win:

– Best Family Arts Activity

– Best Age-Friendly Outreach

– Audience Impact and Innovation Award



All tickets include:
· Entry to 2 x full days of the online conference
· Access to all event recordings and resources
· Invitation to attend the online Fantastic for Families Awards Ceremony on 16th November 2021

Individual Ticket Prices:

Standard Ticket: £99 (+VAT)

Freelancer/Small Org* Ticket: £75 (+VAT)

Team Ticket Prices:

Organisation Team Ticket
4 people: £350 (+VAT) / 5 people: £425 (+VAT)

Small Organisation* Ticket
4 people: £260 (+VAT) / 5 people: £310 (+VAT)

*Small organisations are any classed as a “micro entity” by HMRC (e.g. has 10 or fewer employees)

A limited number of bursaries are available, which you can find out about on our bursary page.

Stay Connected:

Keep up to date with all the conference announcements by following us on Twitter and LinkedIn and joining our Facebook Community Group.

Don’t forget, you can find resources, case studies and research to help you engage with families here on familyarts.co.uk, where we also welcome you to sign up to our newsletter.


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