What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.


The campaign is overseen by a Project Board:

Helen Featherstone (Chair)Deputy Director, Yorkshire Sculpture Park
Cassie ChaddertonHead of UK Theatre & Membership Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew SwannChief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Katy SpicerChief Executive & Artistic Director, efdss
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-BestCEO, Discover Children’s Story Centre
Paula Graham-GazzardNational Coordinator, Contemporary Visual Arts Network
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Get Creative Family Arts Festival FAQ

Am I eligible to take part?

Anyone can take part – you don’t have to be an arts organisation. You could be a museum, library, heritage site, school, community group, or an individual artist.

What do we mean by a family arts event or activity?

An arts event or activity of high quality, designed for the enjoyment and appreciation of all members of the family group taking part.

What event/activity can I put on?

As long as the activity has an arts element and is appealing to both adults and children, we’d love to include it in the Festival. If your event includes both arts and non-arts activities. please make sure to explain the artistic element clearly in the description. For example “a family day at a museum that includes hands-on activities” – explain what arts and crafts are involved.

Does my event need to be for all ages?

Your event doesn’t need to appeal to all ages but it must be  designed for both under 16s and over 16s to attend or participate  together. So an event for parents and babies or younger teenagers and adults would be equally suitable.

The Festival is not just about families with younger children – we classify a family event as anything that can appeal to an under 16 and an over 16 attending together. So, your event doesn’t have to be specifically programmed for families: it can be an element of your regular programme that a family would be interested in attending.

My event is for children, can it be included?

We ask that the activity itself be open to both adults and children. So if your event is a performance that both adults and children attend together then this could be included, however if your event is a participatory activity for children with adults observing only, this would not be eligible.

If your event is a children’s workshop followed by a final performance attended by parents and friends, then the workshop wouldn’t be able to be included in the Festival. If the final performance is open to the public and would be appealing for both adults and children to attend together, then the performance itself could be included in the Festival.

When can my event take place?

To be included in the Festival your event can take place anytime during October 2016. If you have an exhibition of a run of shows that straddles the Festival dates then you will be able to market the run as part of the Festival on your own marketing materials, however we will only be able to list the dates within October on the Festival website.

For family events taking place outside of October please consider signing up to the Family Arts Standards – a family friendly badge that is free to sign up to and comes with added marketing benefits from the Family Arts Campaign. More info here.

Can I list a film event?

We are only able to include independent cinema in the Festival and are unable to list commercial film, including musical films of a commercial nature. If you are running an arts activity as an add-on to a film, such as a craft activity prior to the screening, you will be able to include it in the festival and list it along with the film, on the same listing page. In this case please list the event in the category of the arts activity, rather than the Independent Cinema Category.

How do I include my show in the Festival?

The Festival is currently non-commissioning but provides a marketing platform for existing events. If you’re looking for bookings for your work then have a look at the list of Family Arts Standards organisations and get in touch via their websites. If you’re looking for bookings of your family work then consider signing up to this family friendly badge yourself here.

What now?

You’ll be able to upload your event listing from early April ready for the Festival launch in early June. In the meantime, our Family Arts Standards, online training course and free toolkits can help you plan all aspects of your event from fixing your pricing to getting your front of house facilities right for families.

Got more questions?

Get in touch with the Campaign, or watch this Q&A, produced for last year’s festival with festival patron and former Children’s Laureate Michael Morpurgo:

Michael Morpurgo Q&A for organisations from Family Arts Campaign on Vimeo.

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