What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Anna O’ConnorDigital Marketing Support Officer

Back to top | Close


Standards Branding

Quick links:


Display your Accreditation


Families are coming to recognise the Family Arts Standards and Age-Friendly Standards logos as a badge of excellence, and so we encourage you to use the branding on your marketing materials, in your email signature and on your website.


Organisations: the Standards logo, which indicates your overall family friendly offer, to be used in your brochure, on your website and in your venue (if you have one).

For Events: the Fantastic for Families badge, to mark individual events that are appealing to families

If you’re using the Age-Friendly Standards, you will also find a badge for your organisation as a whole and a badge for your Age-Friendly events.

Research conducted by the Family and Childcare Trust shows that organisations promoting their membership to the Family Arts Standards are more than twice as likely to see an increase in families visiting and taking art in their activities.



Displaying your Accreditation Online


On your website: You can use the Family Arts Standards and Age-Friendly Standards logos on your website footer, your email signature and on your e-newsletters. All of these signify to audiences that your events are accredited and verified. We would particularly recommend adding it to any communications going specifically or only to family audiences.

On Event listings: HTML code for Fantastic for Families event badge. We have created a piece of code which you can copy and paste to the bottom of your event listings. This will mean that your listings are automatically accredited and verified by the Family Arts Standards, without the need to upload a an image file. You can also drop this code into the event description box when adding your events to online listings sites.

Great for if you you’re using a WordPress site or need a quick solution without requiring any web development.

Paste this code into your editor:

<img class=”alignright size-full wp-image869″ src=”https://www.familyarts.co.uk/wp-content/uploads/2013/08/FFF.png” width=”125″ height=”80″>


Find out more about the Family Arts Standards


Find out more about the Age-Friendly Standards

Get our monthly newsletter

x plus