What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Cath Hume(Chair) Executive Director, Arts Marketing Association
Charlotte JonesChief Executive, Independent Theatre Council
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer

Back to top | Close


Fantastic for Families Awards 2021: Shortlist Announced

Something to celebrate as Fantastic for Families Awards recognise UK’s best arts and culture organisations 

Family Arts Campaign are pleased to announce the shortlist of arts activities, initiatives and organisations that have delighted families in their Fantastic for Families Awards 2021. The awards celebrate the wealth of outstanding creative provision for families across the UK and the achievements of those who have made an outstanding contribution to family-friendly arts and culture during the pandemic year

Now in its eighth year, the awards will celebrate the extraordinary creativity and resilience that the cultural sector has shown during the global pandemic.

In the last year, we have experienced huge challenges to develop and deliver creative experiences and content for families. Despite this, cultural providers have adapted their work to create fantastic activities, resources and programmes for families of all backgrounds and ages.

The Fantastic for Families Awards also celebrate the remarkable efforts to continue providing older generations with creative and social opportunities during the pandemic.

This year, despite difficulties faced by the sector, we received over 140 applications – a record-breaking number for the awards and testament to the remarkable achievements of family arts professionals in continuing to support families and older audiences with cultural provision.

Anna Dever, Head of Family Arts Campaign, said: “After such a challenging year, the Fantastic for Families Awards are a brilliant opportunity to celebrate the creativity, innovation and resilience that the arts and cultural sector has shown during the pandemic. The organisations nominated, and all those who applied, are wonderful examples of how creativity and cultural engagement can bring joyful moments of collaboration and connectivity in difficult times.”

Tonya Nelson, Area Director, London, Arts Council England, said:  “Culture and creativity have helped uplift, entertain and unite families of all backgrounds and ages over the course of the pandemic. This is largely thanks to our country’s great cultural organisations and individual creatives who, during this challenging time, have embraced new opportunities to innovate and adapt their activities to safely reach audiences. Many with support from the Government’s Culture Recovery Fund. We’re so pleased that this year’s Fantastic for Families Awards are able to recognise some of this brilliant work and we’d like to congratulate all organisations recognised on the shortlist.”

The shortlisted organisations are:

Best Family Arts Activity

This category focuses on family arts activities delivered during the Covid-19 pandemic. This award recognises both digital and non-digital approaches, delivered remotely or in person.

Best Age Friendly Outreach

This award recognises forms of outreach approaches developed specifically for older generations, such as participation in age-friendly activities or broader forms of support and outreach during the pandemic.

Audience Impact & Innovation

This award recognises the achievements of creative organisations or cultural event organisers who have demonstrated innovation and adaptability to make a difference to families in need during the pandemic.

The 29 shortlisted organisations will now have their nominations reviewed by a panel of expert judges from the creative sector, who will decide the final winners across each of the three award categories.

The winners of the Fantastic for Families Awards 2021 will be announced in a virtual ceremony on 16 November 2021. Tickets are free and all are welcome to join – click below to book your ticket now!

The Fantastic for Families Awards ceremony will take place following the first day of the Family Arts Online Conference 2021 (16-17th November). Further information about the conference and Early Bird ticket options can be found here.

Image credit: Chichester Festival Theatre, Manuel Harlan


Get our monthly newsletter