What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Matthew Swann(Interim chair) Chief Executive, City of London Sinfonia
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer

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Insight Interviews – Local Family Arts Ambassadors

Our Ambassadors from across the UK share their insights and learnings from the Family Arts Campaign Ambassador programme to date. They explore challenges and successes as well as recommendations for organisations considering working collaboratively in their area as a local family arts network.

Since the beginning of the Family Arts Campaign Ambassador programme in October 2019, our regional Ambassadors have experienced a turn of events that none of us could have predicted. However as the Covid-19 pandemic struck, the Ambassadors rapidly adjusted their activity to respond to the impact of the pandemic, collaborating with network colleagues and local community organisations to reach families in need with continuing arts provision.

Ambassadors and their local family arts networks have responded to the pandemic in remarkable ways, such as forming partnerships with local food banks to supply families with physical arts packs and supporting network colleagues towards creating rich and broad-ranging digital offers for families.

Family Arts Campaign Manager Rukhsana Jahangir spoke with Ambassadors about their insights and learnings from the programme to date, exploring challenges and successes as well as recommendations for organisations considering working collaboratively as a local family arts network.

We will be releasing the Ambassadors’ insight interviews on a monthly basis, so do watch this space!


Sallyanne Flemons

Our North East Ambassador Sallyanne tells us more about her work with Family Explorers North East and the importance of peer recommendation for family arts engagement. Sallyanne also shares her thoughts on the challenges and successes that she has experienced in the Ambassador programme to date.


Yemi Bolatiwa

Our Manchester Ambassador Yemi tells us more about the city’s family friendly cultural scene, how the Ambassador role has helped support the Manchester family arts network and how the network created new partnerships during the pandemic which helped reach new families across the city with cultural provision.

Lou Taylor

Lou was our Bristol Ambassador from October 2019 – June 2021. In this Insight Interview, Lou shares her thoughts on positive outcomes from the past year and tells us her top tips for organisations considering working together as a family arts network.

Hana York

Hana has been our Family Arts Ambassador for the Derby Network from October 2019 – May 2021. In this interview, Hana tells us how she came to become an Ambassador, how Derby arts organisations continued to support local families through the challenging times of the pandemic and shares insights into the numerous benefits of collaborative Network-based working.


Curious to know more about how you can start a local Family Arts Network in your region? Read more here or email rukhsana.jahangir@thealbany.org.uk to chat further!

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