What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen Featherstone (Chair)Deputy Director, Yorkshire Sculpture Park
Cassie ChaddertonHead of UK Theatre & Membership Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew SwannChief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Local Family Arts Network Ambassador Programme: 2019-2022

Supported by funding from the Esmée Fairbairn Foundation


The Family Arts Campaign is delighted to announce a three-year Local Family Arts Network Ambassador programme, funded by a new grant from the Esmée Fairbairn Foundation.

The grant of £150,000 will have a national impact across six regions with the launch of the Ambassador Network programme. Six Ambassador posts have been created across Family Arts Campaign Networks in Bristol (with Children’s Scrapstore), Cumbria (with Kirkgate Arts), North-East England (with Seven Stories/Family Explorers), Sunderland (with Sunderland Empire Theatre), Derby (with QUAD) and Manchester (with Z-Arts).

Each Ambassador will support both arts and non-arts organisations to work with more families and more diverse families; encouraging greater participation in arts and culture activities. A particular area of focus are those families who rarely visit their local arts and culture venues.

Ambassadors will work with the central team at the Family Arts Campaign to build upon community relationships in their Networks and further encourage family engagement. In addition, the regional Ambassadors will work together nationally to share best practice for dissemination through the Family Arts Campaign national learning programme and resources.

Following a national consultation in 2018, the Family Arts Campaign Network groups demonstrated a desire to work with more families, particularly those from a wider socio-economic spectrum, and support the learning of their peer organisations. The Ambassador programme was devised as a result of the outcomes of this consultation, particularly to support Networks with additional capacity, help build partnerships, income streams, marketing and communications support.

Networks reported that they lacked the infrastructure, strategy and crucially, capacity for working together to effectively engage and sustain wider family audiences and drive activity forward. There is a significant opportunity to create increased impact in areas of low cultural engagement across England through partnerships, reaching more families through sharing outreach costs and resources.

Ambassadors will act as a conduit to feedback learning and best practice for dissemination through the Family Arts Campaign national learning programme and resources.

The Campaign continues to support regional Networks in their work, encouraging organisations to work together, build stronger partnerships and strategies to establish new ways of working and develop and share family audiences. Broader learning from this new model will inform existing and inspire new Family Arts Networks to adopt new ways of working that will enrich and grow family engagement in arts and culture. 

You can hear more about the Ambassadors’ experiences in their ongoing blog series.



Locations of Family Arts Campaign Ambassadors

Read more about the work of the Ambassadors through their blog series.


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