What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Rose CopseyCommunications Manager, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

Back to top | Close



Meet Me at the Albany

Meet Me at the Albany cr. Ros Chesher

We are developing a range of ways in which the Family Arts Campaign can support arts and cultural organisations to be open, positive and welcoming for older family members. This activity aims to support Arts Council England’s Celebrating Age work more broadly.

Sign up to our mailing list below to remain up-to-date on new age-friendly training and resources.

Quick Links


See all news

New research shows family audiences may be first to re-embrace culture… but the last to be considered

Families could be the saving grace the arts sector needs, “don’t ignore them” We are very pleased to be working […]

Read the full article

Two women acting - with arms outstretched

Celebrating Age webinar: adapting through Covid-19

Thursday 12th November 2020: 10am – 12pm The Family Arts Campaign are delighted to deliver a free Celebrating Age webinar, […]

Read the full article

10 Top Tips: Creating & Distributing Creative Packs for Families

Over lockdown we’ve seen a huge range of arts organisations across the UK using innovative ways to bring creativity into […]

Read the full article

Get our monthly newsletter

x plus