What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Anna O’ConnorDigital Marketing Support Officer

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Family Arts Campaign in Wales

Family Arts Campaign in Wales

A new partnership called Fieldwork is running the campaign in Wales for 2014, having won the contract with the Arts Council of Wales to build on the foundations of the Family Arts Campaign initiative throughout Wales.  Fieldwork is working closely with the central UK campaign team.

The Family Arts Campaign in Wales is being run by Fieldwork in partnership with the central UK Campaign team, supported by funding from the Welsh Government through the Arts Council of Wales.

Momentum is building towards the 2015 Get Creative Family Arts Festival, as Fieldwork continue to collaborate with colleagues across sector networks in Wales to engage them with the Festival and the wide range of resources that the campaign has commissioned and collated.

Information regarding Get Creative Family Arts Festival activities and events in Wales can all be found on the Festival website and or in Welsh here.

Fieldwork is a partnership between Ceri Jones and Chris Ricketts who, together, bring decades of experience of working in arts development, locally and internationally.  For the Family Arts Campaign, Fieldwork has teamed up with PR specialist Penny James and marketing consultant Angharad Wynne.  They can all be contacted through familyarts@fieldworking.co.uk and more information on Fieldwork can be found at www.fieldworking.co.uk

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