What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Matthew Swann(Interim chair) Chief Executive, City of London Sinfonia
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer

Back to top | Close



Spoken Stories with Felicity Goodman: What Now? What Next?

Storyteller, Writer and Community Artist Felicity Goodman shares spoken stories which reflect on the power of creativity. For our Family Arts Conference in November 2021, we commissioned Felicity to create two special stories, which were presented during the conference.

The first story looks back on family experiences during lockdown, whilst the second brings together important considerations for arts organisations as we take our next steps into the future.

What Now?

In this first spoken story Felicity interweaves tales of family experiences during the pandemic, drawing on shared moments of loneliness, appreciations for the small things in life and the activities that reinvigorated families’ worlds. This is a story of how creativity helped to bring joy and meaning during challenging times.

…They looked back and saw
That the year was a mountain they had climbed…

Listen to the full story:


What Next?

Written in response to listening to presentations and conversations from people working in the arts sector during the Family Arts Conference, this inspiring storytelling piece unravels ‘What’s Next?’ and explores how those working in family arts can move forward. Presented with a chorus that reminds us that creativity and expression is at the core of our work, why we do what we do and ultimately the heart of every person – young and old.

…They said these were times unlike any other,
If we want to move forward, we have to work with each other
We have to innovate in the ways we create
And be weary of keeping gilded golden gates…

Listen to the full story:

To develop the spoken story, Felicity collected the ideas, learnings and conversations on paper which she then transformed into the ‘What Next?’ story for the final keynote of the conference.

Thank you to Felicity Goodman for creating ‘What Now?’ and ‘What Next?’. You can find out more about Felicity Goodman and her work here.

If you’d like to stay updated on future events sign up to our newsletter below.

Get our monthly newsletter