What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Matthew Swann(Interim chair) Chief Executive, City of London Sinfonia
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer

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We’re looking for freelance support on digital, marketing and comms

The cultural landscape for family arts engagement has changed dramatically in the last 18 months and the Family Arts Campaign is supporting the cultural sector by providing routes to reach and engage families.

Our public listings site Fantastic for Families houses thousands of online events, downloadable resources and pre-recorded activities designed specifically for family groups. And we work with a range of digital partners to open up cultural and creative opportunities to millions of households across the UK.

We are looking for additional support to help us deliver our digital marketing campaign to reach as many families as possible.

Role title                  Family Arts Campaign Digital Marketing Officer (Remote-working)
Contract                  3 days per week on a freelance basis (£100 per day)
Deadline                  9am on Monday 23rd August 2021
Interviews               31st August & 1st September 2021
Start date                w/c 6th September 2021 (although, a later start date can be considered)
End date                  31st March 2022

How to apply:

Send your CV and a short covering letter explaining how you meet the person specification outlined in the job description (no more than 1 x side of A4) via email to Anna Dever (anna.dever@thealbany.org.uk) by 9am on Monday 23rd August 2021.

Download the role description

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