What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Anna O’ConnorDigital Marketing Support Officer

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Family Arts first virtual drop-in session ☕

A woman, young girl and man are adding crafted card heart shapes to a large world map

Are you looking for more support to engage families during Covid-19? Do you have a question, or a problem you are trying to solve? Or are you missing opportunities to meet and network with fellow family arts peers?   

Join us for our first ever Family Arts drop-in session on Thursday 10th December 2020 10.30am – 12.30pm.

Grab a cup of tea, settle in and join the conversation around boosting family engagement in challenging circumstances.

We’ll be joined by some of our award-winning cultural organisations and local Family Arts Ambassadors to offer ideas, share best practice and explore ways to connect in future family arts developments.

This free webinar is hosted by the AMA. To book a space, please select the “non-member” ticket on the registration page.”

If you would like to put forward a question for the panel, you can do so here.  

Please let us know if you have any access needs you would like us to be aware of by emailing anna.dever@thealbany.org.uk  

> Register your place

> Submit a question


Webinar Guest Hosts

We’ll be joined by Family Arts Ambassadors Holli Graham, Yemi Bolatiwa, Sallyanne Flemons, Amy Mitchell and Hana York.


We’ll also have with us those involved in award-winning programmes and venues from this year’s Fantastic for Families Awards:

Vicky Armstrong, Dundee Contemporary Arts

Vicky is an art therapist and a researcher. She is currently doing a collaborative PhD with Dundee Contemporary Arts and the University of Dundee Psychology department looking at the benefits of early art making for infants and their caregivers. She runs participative art sessions and art therapy groups for 0-3s and during covid restrictions has been reaching families with art boxes and ideas to use at home.

In 2020 Dundee Contemporary Arts won the Fantastic for Families award for Audience Impact.


Sarah Derrick

Sarah Derrick, Head of Learning, Dundee Contemporary Arts

Sarah is a committed and innovative designer and deliverer of creative learning opportunities with a specialism in visual arts education. She has over thirty five years’ experience of planning, delivering, developing and evaluating museum and gallery education models/strategy, working with diverse organisations as Creative Scotland, Tate Gallery London, Royal Albert Memorial Museum (Exeter), Kettle’s Yard (Cambridge), Glasgow 1999 Year of Architecture and Design,  Kelvingrove Museum & Art Gallery, Edinburgh Sculpture Workshop, Ikon Gallery Birmingham and SPACEX Gallery and Studios (Exeter). Since 1999 Sarah has grown staffing at DCA from one to a team of four permanent posts. She is responsible for the set up, funding and development of a broad ranging community, education, interpretation and outreach programme supported by artists’ training for this innovative purpose built visual arts centre.

In 2020 Dundee Contemporary Arts won the Fantastic for Families award for Audience Impact.


Katie Cassels

Katie Cassels, Royal Museums Greenwich

Katie is the Families and Young People Manager for Royal Museums Greenwich. A top-10 UK visitor attraction, Royal Museums Greenwich is home to the Royal Observatory Greenwich, the iconic historic sailing ship Cutty Sark, the National Maritime Museum and the Queen’s House Art Gallery. The Family Programme uses collections to encourage encounter with other cultures, to start conversations, and to develop confidence. Katie has managed the Family Programme since 2018. Find out more about Royal Museums Greenwich: www.rmg.co.uk.

In 2020 the National Maritime Museum won the Fantastic for Families award for Best Family Venue.

Cover image cr. National Maritime Museum

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