What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Celebrating Age webinar recording

Two women acting - with arms outstretched

Thank you to those who attended and took part in our recent Celebrating Age webinar on adapting through Covid-19.

The session explored how arts and cultural organisations have changed and adapted their approach to continue to connect with and engage older people during Covid-19.

From viewing the webinar recording, you will learn:

  • How the limitations of Covid–19 have impacted engagement with older people
  • How to continue work with care homes and other partners during Covid–19
  • New approaches using a blend of digital activities and physical resources to broaden engagement opportunities


  • Imogen Blood, National Evaluator, Celebrating Age
  • Lorna Easterbrook, Evaluator, Celebrating Age
  • Hannah Elton-Wall, General Manager, Artspace Cinderford
  • Farrell Renowden, Head of Cultural Partnerships / Age of Creativity Festival Director, Age UK Oxfordshire
  • Hayley Green, Writer Development Manager, Writing East Midlands CIC
  • Virginia Tandy, Director of the Creative Ageing Development Agency

This session was hosted in partnership with Arts Council England and with the support of the AMA.

You can view a recording of the webinar below.

NB: We experienced some audio difficulties during the discussion element of this webinar between 1:08:001:13:00. You may wish to skip through this portion of the recording.

Here’s a list of links to examples and resources mentioned within the webinar.

And here’s information on our free Age-Friendly Standards quality-mark.

For more webinar resources please visit the Family Arts Campaign YouTube Channel.


Resources library

> Age-Friendly Standards

Cover image cr. darts (Doncaster Community Arts)

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