What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Anna O’ConnorDigital Marketing Support Officer

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Webinar recording: reaching families in need with creative packs and resources

Thank you to those who attended and took part in last week’s webinar on reaching families in need with creative packs and resources, in partnership with the AMA.

The session explored:

  • best-practice approaches to creating physical packs and resources for families
  • ways in which to develop key partnerships to ensure new initiatives can work successfully
  • how to curate content, when taking into account particular family needs
  • adaptation techniques for family arts initiatives both during, and post-lockdown

Webinar contributors were:

  • Gary Futcher Programme Lead, Real Ideas Organisation
  • Louise Hesketh, Partnership & Place Manager, Curious Minds
  • Kirsty Wilson, Deputy CEO, Children’s Scrapstore (Bristol)
  • Lou Taylor, Events & Marketing Officer, Schildren’s Scrapstore (Bristol)

You can view a recording of the webinar below.

Here’s a list of links to examples and resources mentioned within the webinar.

And here’s a quick run-down of Lou Taylor’s Ten Top Tips for creating and distributing creative packs.

For more webinar resources please visit the Family Arts Campaign YouTube Channel.

> Resources library

Quick Links


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