What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Anna O’ConnorDigital Marketing Support Officer

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10 Top Tips: Creating & Distributing Creative Packs for Families

Woman smiles whilst holding a paper crafted coloured container

Over lockdown we’ve seen a huge range of arts organisations across the UK using innovative ways to bring creativity into the homes of families.

Our recent webinar Reaching Families in Need with Creative Packs & Resources looked at approaches to connecting with families who may not have easy access to digital tools and content. Creative packs and resources can be a great way to engage different age groups with creativity at home and away from screens and devices.

Here we look at the practicalities of putting these packs together and getting them out to families on the ground. Thanks to Lou Taylor from Bristol’s Children’s Scrapstore for compiling her ten top tips.

1. Order ahead

Suppliers sometimes need several weeks to turn orders around, especially in recent months. Make sure you factor this into your timescale, to avoid a last-minute panic!

2. Content

To keep things manageable, provide content for a range of possible outcomes, rather than offering range of different pack options. Check the size and age appropriateness of materials you’re including, such as scissors. Ensure that families won’t need any extras – and that they know the pack will include everything that they’ll need.

3. Scrapstores 

Using Scrapstore resources can be great way to access materials in bulk at a very reasonable price, whilst helping to ensure that pack contents inspire curiosity and creativity over time. Find the national database at reusefuluk.org.

4. Project testing 

It’s really important that the projects that you have designed are compatible with the pack contents, especially as you’re not there in person to support the creative process. Taking time to test the projects first means that you can be confident in the user experience. Including a printed resource in the pack itself helps to ensure that projects are accessible to families who don’t use the internet. 

5. Process before packing

If your packs contain items that need trimming, coiling, counting out, folding or wrapping, consider completing these tasks in bulk before putting the packs together – this should make the packing part much quicker and more efficient!  

6. Volunteers 

Recruiting volunteers is a valuable way to increase capacity. Creating a dedicated volunteer space helps to keep resource pack projects organised and on track. You could try sharing volunteering opportunities at do-it.org.

7. Partnership working 

Making connections with other organisations can help to fulfil larger projects. Direct skillsets where they are most effective and ensure that packs are reaching the families who need them.  

8. Storage 

Packs can quickly claim the space! Think about how well they will stack, how long you’ll need to store them and how you will access the packs that you need in the order that you need them. Some sturdy, stacking crates could help.

9. Transport 

Distribution partners might have a different idea about the size and weight of resource packs. Double check that they know what to expect so that they can choose their vehicle accordingly!

10. Feedback

Getting feedback from users is essential. As well as using feedback to report to funders, it is a valuable prompt for adapting and refining pack design and delivery. Plan in advance how you’ll collect this in a way that is easy and accessible for the families you’re reaching.


Louise Taylor

Lou is the Events & Marketing Officer for Children’s Scrapstore, a Bristol charity with a combined focus on Reuse, Art and Play.  She is the Family Arts Campaign Ambassador for the Bristol Family Arts Network.

> View the Reaching Families in Need webinar

> Promote your packs and resources to families

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