What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

 

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency

 

The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Rose CopseyCommunications Manager, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK

 

Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator
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Family Audiences from Act 2: Full Report & Webinar

Family Audiences from Act 2 national audience survey July 2020

Indigo’s recent After the Interval and Act 2 surveys asked audience members about their attitudes to missing live events during Covid-19, how they were engaging with culture during lockdown and when they anticipated returning to live events in the future.

The Family Arts Campaign and Indigo have now worked together to look specifically at responses from family audiences – with some revealing results.

We can now share with you a full report on findings from Indigo’s Act 2 Family Audiences analysis. The report contains the full set of stats on family bookers along with a comparison to general audiences as a whole.

The report also includes views and opinions from family bookers on what’s important to them right now and a look at what activities they’d be interested in engaging with in the future.

For a summary of the headline findings, here’s a reminder of the five key areas you should consider when welcoming back family audiences.

> Download the report

 

Webinar: Welcoming Back Family Audiences

Thank you to those who attended and took part in our recent webinar Welcoming Back Family Audiences, which focused on the challenges and opportunities for engaging families when welcoming them back to arts and cultural experiences.

Thanks to the team at Indigo for presenting their recent research findings into family audiences during Covid-19. We also heard from a range of organisations on their approaches to engaging with families during this time, and discussed strategies for welcoming families back to cultural experiences.

Watch the webinar below or for more video resources visit the Family Arts Campaign YouTube Channel.

> For more resources visit our resources library

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