What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen Featherstone (Chair)Deputy Director, Yorkshire Sculpture Park
Cassie ChaddertonHead of UK Theatre & Membership Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew SwannChief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Application now open: Fantastic for Families Awards 2020

The Fantastic for Families Awards celebrate the wealth of outstanding creative events and spaces for families across the UK.

Whether you are part of a venue or a company, a museum or heritage site, or you’re an artist or a producer, you can apply for a national Fantastic for Families Award.

Entries are now open for your application for one or more of the following awards:

  • Best Family Event
  • Best Family Venue
  • Audience Impact Award
  • Best Age-Friendly Cultural Organisation

The Fantastic for Families Awards are judged by a panel of experts and leaders in family arts and culture, and are a great way to demonstrate your expertise to families.

“The success of our Fantastic for Families Award has attracted interest from partners and collaborators. The whole organisation celebrated the Award and it really gave our event, “Playtime”, the credit it deserved. The success allowed us to start thinking about the event as a regular part of our programme – we’re already looking forward to seeing what 2020 might have in store!” – The Whitworth, winners of a Best Family Event Award 2019 for Playtime

DEADLINE FOR ENTRIES: 12pm Friday 8th May 2020
We will unfortunately be unable to consider entries past this deadline.

Download the application form

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