What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Rose CopseyCommunications Manager, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Celebrating Age webinar: become more dementia friendly

Ages and Stages, New Vic Theatre and Keele University. Cr. Rachel Cherry

Thursday 27th February 2020, 10.30am – 12.30pm, Online.

Family Arts Campaign are partnering with Arts Council England to deliver this free webinar around Celebrating Age and older audiences.

This free interactive session will explore what it means to be dementia-friendly within the arts and culture sector and how arts organisations can become more welcoming to those living with dementia, and their families and carers.

This webinar will be hosted by:

  • Imogen Blood, national Celebrating Age Evaluator
  • Grace Meadows, Director, Music for Dementia
  • Nicky Taylor, Theatre and Dementia Research Associate, Leeds Playhouse

There will be an opportunity to participate and ask questions to the host speakers.

Due to the limited capacity we ask that only one person per organisation join the workshop live. A recording of the webinar will be available to download shortly after the live session and can be shared with your wider team. If other members of your team wish to participate in the webinar as it happens, they are of course welcome to join you in the room when you log on.

Thanks to the AMA for hosting this online workshop.

Book your place


About Celebrating Age

Celebrating Age is a fund from Arts Council England and the Baring Foundation, supporting cultural spaces and other organisations to be open, positive and welcoming places for older people; and taking high quality arts and culture into places where older people will find it easier to engage. Read more about the currently funded projects.


Webinar Speakers

Imogen Blood began her career in social work, before moving into qualitative research, with a particular focus on older people. In 2009, she set up Imogen Blood & Associates – a social research consultancy, which is leading the national evaluation of the Celebrating Age programme for Arts Council England. She is particularly interested in inclusion, strengths-based practice, dementia and ageing. In relation to Dementia Friendly Communities, she led the EU Joint Action on Dementia evidence review, produced a What Works and Why? guide for Alzheimer’s Society and has just completed a two-year evaluation for Wigan MBC on the topic.

Grace Meadows is a musician, music therapist, and Programme Director for the Music for Dementia 2020 campaign, passionately advocating for music to be an integral part of dementia care. As a music therapist, she has worked in educational, health and social care settings, working with both children and adults with a range of needs, including mental health, profound and multiple learning disabilities, and autism. She regularly plays contrabassoon and bassoon with orchestras across London.

Nicky Taylor is Theatre and Dementia Research Associate at Leeds Playhouse. She initiated and directed Every Third Minute, a pioneering theatre festival curated by people living with dementia, and facilitated the co-authorship of three plays by people with dementia and professional writing partners. The festival’s creative co-production process forms the basis of her doctoral research at Leeds Beckett University’s Centre for Dementia Research. She created the world’s first Dementia Friendly Performance and has authored a best-practice guide to staging dementia friendly productions. She supports the theatre industry, nationally and internationally, to involve and value people with dementia as creative equals. Her work with older people spans 25 years in care, community and arts settings.

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