What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Helen FeatherstoneDeputy Director, Yorkshire Sculpture Park
Hannah GagenAdvocacy Manager, Society of London Theatre / UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Matthew Swann (Interim Chair)Chief Executive, City of London Sinfonia
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Rose CopseyCommunications Manager, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK


Central co-ordination is led by a small team:

Anna DeverHead of Campaign
Clair DonnellyProject Manager
Rukhsana JahangirFamily Arts Network Coordinator

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Family Arts Campaign receives major new funding from Esmée Fairbairn Foundation for new Network Ambassador programme

£150,000 from Esmée Fairbairn Foundation will enable the Family Arts Campaign to create positive arts and culture experiences for families

Family Arts Campaign expands its remit today, with funding from Esmée Fairbairn Foundation.

The grant of £150,000 will have a national impact across six regions with the launch of an Ambassador Network programme. As a result, six Ambassador posts have been created across Family Arts Campaign Networks in Bristol (with Children’s Scrapstore), Cumbria (with Kirkgate Arts), North-East England (with Seven Stories/Family Explorers), Sunderland (with Sunderland Empire Theatre), Derby (with Derby Quad) and Manchester (with Z-Arts).

Each Ambassador will support both arts and non-arts organisations to work with more families and more diverse families; encouraging greater participation in arts and culture activities. A particular area of focus are those families who rarely visit their local arts and culture venues.

Anna Dever, Head of the Family Arts Campaign, said “When we talked to our nationwide member organisations, it became clear that they needed support to reach wider family audiences. We see a significant opportunity to create an increased impact in areas of low cultural engagement across England – our new Ambassador Network will do just that. We know that participating in arts and culture is not only essential for development and learning – it’s also fantastic for health and wellbeing. Families who learn, create and have fun together create stronger bonds. We hope this new initiative will mean families, from 1-year olds to 80-year olds can enjoy culture together.

The project, which will run over three years, hopes to see more families not only participating in cultural experiences but reporting the positive effects of doing so.

Ambassadors will work with the central team at the Family Arts Campaign to build upon community relationships in their Networks and further encourage family engagement. In addition, the regional Ambassadors will work together nationally to share best practice for dissemination through the Family Arts Campaign national learning programme and resources.

Find out more www.familyarts.co.uk/ambassadors

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