What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England and the Esmée Fairbairn Foundation to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families

We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.


Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Logos of consortium partners: AMA, CVAN, ITS, One Dance UK, Society of London Theatre, UK Theatre, The Albany, Kids in Museums, ABO, The Audience Agency


The campaign is overseen by a Project Board:

Matthew Swann(Interim chair) Chief Executive, City of London Sinfonia
Sebastian CaterHead of UK Theatre and Workforce Development, UK Theatre
Charlotte JonesChief Executive, Independent Theatre Council
Cath HumeExecutive Director, Arts Marketing Association
Robert O’DowdChief Executive, Rose Theatre Kingston
Gavin BarlowChief Executive/Artistic Director, The Albany
Mark PembertonDirector, Association of British Orchestras
Anne TorreggianiExecutive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Alison Bowyer and Laura BedfordExecutive Director and Head of Programmes, Kids in Museums
Paula OrrellDirector, Contemporary Visual Arts Network
Frederick HopkinsHead of Business Development and Membership, One Dance UK
Sarah Mears and Liz McMillanProgramme Manager, Libraries Connected / Libraries and Culture Services Manager, Slough Borough Council 


Central co-ordination team:

Anna DeverHead of Campaign
Rukhsana JahangirCampaign Manager
Sophie EvansDigital Marketing Manager
Daniela GerstmannDigital Marketing Officer

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Family Arts Campaign Evaluation released

Now in our fourth year, we are pleased to release an extremely positive independent evaluation of the Campaign’s initial three years, following the third successful national Family Arts Festival.

The report, produced by Catherine Rose’s Office and sam-culture, demonstrates the success of the Campaign to date by showing overwhelming engagement and a step change in the prioritisation of family audiences.

With over 2,000 arts organisations joining the Campaign and over 1,000 attendances at training events, the Campaign has inspired a huge range of arts organisations to come together with the shared ambition to cater for and expand family audiences.

The Campaign has been delivered by a new partnership of industry membership bodies. The first three years of the Campaign were supported by the National Lottery through Arts Council England.

Laura Dyer, Executive Director of Arts Council England commented: “The Campaign has built great momentum. It has highlighted intergenerational opportunities and created moments for people from different generations to share experiences. It has been fantastic to see the arts sector coming together to think about families; sharing learning, expertise, knowledge and best practice.”

The Campaign’s flagship initiative, the national Family Arts Festival, was launched in 2013. It reached 1.2 million families across its first two years, and encouraged and supported new work, with over 500 pieces of newly commissioned pieces specifically for families being presented. Overall, the report highlights a 61% increase in work shown for families across the country.

Darren Henley OBE, Chief Executive of Arts Council England stated: “The arts have the power to change the lives of everyone in England. And there’s nothing that proves this more than the Family Arts Festival. It’s particularly special because it unites every generation in shared experiences, so that everyone from toddlers to grandparents can enjoy the very best artistic creativity in cities, towns and villages across the country”

The third Festival took place this October and saw a successful partnership with BBC Arts’ Get Creative campaign to form the Get Creative Family Arts Festival, with 4,000 arts events especially for families taking place all across the UK.

Arts Council England has confirmed funding for the Family Arts Campaign until 2018.  The Campaign will continue to contribute towards a more resilient and better-equipped sector informed by shared purpose, new cultural resources and shared best practice. Future plans include a bid to Creative Europe for a Family Arts Campaign Europe, a continuation of its Family Arts Festival and Family Arts Standards initiatives, and further research into the family-friendliness of the arts sector as a major employer.

Download your copy of the report

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