What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany

Central co-ordination is led by a small team:

Anna Dever Campaign Manager
Clair Donnelly Project Manager


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Training & Events

Training & Events


To access our free online Family Arts training click here.

For details of training events being offered by the Family Arts Campaign and our partners see below:


Family Arts Leadership Symposium

Date: 6th June 2018

10.30- 16.30- Carriageworks Theatre, Leeds
Arrival and registration from 10.30am for an 11am start.

The Family Arts Campaign is delighted to announce our first ever national Family Arts Leadership Symposium, inviting both established and emerging cultural leaders to engage in some of the big issues affecting our work and to shape the future landscape for family arts.

The programme will include keynote speakers in the field of Leadership along with cultural leaders in Leeds and the wider Yorkshire area who will be discussing leading family-friendly organisational cultures.


Rosi Lister, Chief Executive, IVE, on building a sustainable future for cultural learning

Petia Tzanova – Clore Leadership Programme, will discuss cultural Leadership today and values of cultural change

Samantha Cairns – Co-Director, Cultural Learning Alliance, will discuss the implications of policy and practice in the cultural learning agenda on family engagement.

The day will be chaired by Annabel Turpin, Chief Executive of ARC Stockton Arts Centre, who will also speak on leading family arts engagement.

Plus an update on the Family Arts Campaign and how we can support your organisation
Directors in conversation:

We will hear from cultural leaders in Leeds and the wider Yorkshire area who will be discussing leading family-friendly organisational cultures. Confirmed speakers in our ‘Directors in Conversation’ session include John Roles, Head of Museums & Galleries at Leeds City Council, Helen Ball, Chief Executive of The Civic Barnsley, Jacqui Cameron, Education Director for Opera North, and Leanne Kirkham, Director of Learning for Northern Ballet.


The day will also include interactive sessions discussing key strategic areas of arts and cultural leadership. Round-table facilitated discussions and feedback will include:

  • Creating and leading a family-friendly culture which involves all departments of the organisation
  • Ensuring our organisations respond to, and reflect the diversity of families today
  • Leading fundraising strategies that support Family Arts

You can view the delegate list here.

How to Book:

Places cost £60 (inclusive of VAT) with lunch and refreshment provided.
Please note that this event is open only to senior leaders or heads of department.
To reserve a place, please contact anna.dever@thealbany.org.uk.

Reserve your place

Orchestra's Live - Lullaby Concerts

Sharing Seminar for Family Arts Networks

Date: 22nd June 2018

11.30am – 4pm The Woodville, Gravesend

Join us for lunch and to share learning on your recent work with families, older family members, partnership working, and collaborative activity.

Free marketing session: The afternoon will include an in-depth look at marketing to families. This will include a case study from Dave Yard, Head of Marketing for the Gulbenkian, who will share key marketing lessons learnt from their bOing! International Family Festival, which has seen its audience grow from 2,500 to 11,000 since 2014. This will include:

  • marketing insights
  • working with local partners
  • engaging with the community
  • building campaigns
  • exciting the press
  • creating a total experience for the whole family

Sharing discussions: The day will also be a chance to share and hear from other Family Arts Networks and local organisations on recent activity. We ask that attendees come ready to discuss their recent work with families, and where possible contribute a short presentation (of up to 10 minutes). Sharing can include recent work with older family members, and will include learning from recent age-friendly projects run by local Family Arts Networks.

You don’t need to be a member of a local Family Arts Network to attend the session, just interested in collaborative working in order to reach new families. For more information on current Family Arts Networks and how they operate please click here.

Lunch and tea and coffee will be provided.

To reserve your free place please email clair@thealbany.org.uk.

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