What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing


Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100





Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.


The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk


The campaign is overseen by a Project Board:

Michael Eakin (Chair) Chief Executive, Royal Liverpool Philharmonic
Emma Gladstone Artistic Director & Chief Executive, Dance Umbrella
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julia Potts UK Business Development Director, Ambassadors Theatre Group
Shipra Ogra Producer, London Bubble
Derek Aldridge Theatre Director, Wyvern Theatre
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Gordon Dalton National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Mark Pemberton Director, Association of British Orchestras
Charlotte Jones Chief Executive, Independent Theatre Council
Julian Bird Chief Executive, Society of London Theatre

Central co-ordination is led by a small team:

Jenny Daly Campaign Manager
Clair Donnelly  Communications & Administration Officer


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Training & Events

Training & Events


To access our free online Family Arts training click here.

For details of training events being offered by the Family Arts Campaign and our partners see below:

FAC Wales

Family Arts Campaign in Wales: Workshops for Practitioners

Date: 4th March 2017

10am to 5pm
Chapter, Cardiff

Theatre for Families
Led by Gill Robertson, Artistic Director of Catherine Wheels Theatre Company

Gill’s company, Catherine Wheels Theatre Company, makes exceptional work for younger audiences and families. Their wonderful production White has toured the world and been performed 1,263 times. Expect a playful day exploring practically how Gill and the company make such rich, enjoyable work.

Click here to book online.

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Family Arts Conference 2017

Date: 15th March 2017

St George’s Bristol and Watershed, Bristol
10am Registration & Coffee, event 10.30am-5.30pm

Welsh language version

Over 30 speakers confirmed so far for this major cross-artform event exploring age, diversity and inclusion in family arts.

Chief Executive of Arts Council England, Darren Henley will join us to welcome arts professionals from across the UK to learn and share best practice in working with families.

Including speakers from a wide range of organisations including Arnolfini, Town Hall Symphony Hall Birmingham, Z-arts, and Yorkshire Sculpture Park.

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10am               Registration and coffee

10.30am          Morning sessions: Bristol’s arts-based approaches to inclusion and diversity and celebrating age

Deputy Mayor of Bristol Cllr Estella Tincknell will speak on the role of arts in diverse and socio-economically disparate cities.

Bristol Family Arts Network, organisers of the large-scale Bristol Family Arts Festival, on diversity and inclusion at the heart of Bristol’s cultural provision. Keynote from Clare Karslake from Arnolfini, Roseanna Dias from Watershed, and Amy Harrison from The Architecture Centre.

UK & international perspectives on welcoming older people as part of the family experience from Kate Organ, expert on arts and ageing and former consultant for Baring Foundation, Heidi Wiley from Art of Aging (European Theatre Convention), and Gabbi Mesters from European initiative Long Live Arts. Chaired by Charlotte Jones from Independent Theatre Council.

12.50pm            Lunch provided at St Georges Bristol

2pm       Breakout sessions

Working with older people and families: panel session with Emma Robinson from Age Cymru and its Chaired by Kate Organ.Gwanwyn Festival, Jill Rezzano from New Vic Stoke and its Ages and Stages programme, Fergus Early from Green Candle Dance Company, and Susan Langford MBE, Director of Magic Me. Chaired by Kate Organ.

Marketing to families: a panel session with Sharna Jackson, Children’s Content Creator, Sara Lock Associate Editor of CultureHive,  Kate Mroczkowski from Spektrix as well as marketing teams from leading UK family arts organisations, discussing innovative approaches to reaching families.

Engaging more diverse families: panel session with Liz O’Neill from of Z-arts, Emma Spencer from Yorkshire Sculpture Park, Rachel Clarke from Knowle West Media Centre, Nikki Locke from East Durham Creates, and Rowan Hoban, Director of Wild Rumpus and Just So Festival.

A family-friendly workplace: how family-friendly is the arts sector to its employees? Panel session with Anna Ehnold-Danailov and Cassie Raine, co-founders of Parents in Performing Arts (PIPA), and Nicola Smith, Founder of We Are Resident, who provide international residency opportunities for parents working as artists.

3.30pm      Afternoon sessions: approaches to access, research findings and future activity

Approaches to access: panel session including Chris Proctor from Town Hall Symphony Hall Birmingham, Karen Townsend from ATG, Victoria Grant from Manchester Museums as well as contributions from Stagetext.

Keynote: Leo Sharrock, Director of Data Platforms at The Audience Agency and Jonathon Blackburn, Senior Policy and Research Officer at Arts Council England, present findings from new research on family audiences and participation.

Darren Henley, Chief Executive of Arts Council England, on the past, present and future of family arts and its importance to Arts Council England’s strategic plan.

Family Arts Campaign Manager Jenny Daly on new initiatives and ways to engage with the Family Arts Campaign.

5.30-6.30pm   Networking drinks reception

Tuesday 14th March 5.30pm, Circomedia, Portland Square, Bristol
All  conference delegates are invited to a pre-conference celebration and networking event on the evening preceding the conference. As spaces are limited, we ask that you please book your place in advance if you would like to attend this event.


“So many interesting things: hearing about a range of offers for families was very useful.”
“It allowed time to think and understand how families perceive our offer – lots of food for thought.”
“I will keep this inspiration with me when looking at my own upcoming collaborations.”
– Delegates, 2015 Family Arts Conference

Book here

The Family Arts Conference is sponsored by Spektrix and Supercool.
Family Arts Campaign is supported using public funding from Arts Council England.

Supported by ACE. Sponsored by Spektrix & Supercool
FAC Wales

Family Arts Campaign in Wales: Workshops for Practitioners

Date: 18th March 2017

& 19 March 2017
10am to 5pm
The Atrium, Cardiff

Dance for families
Led by Kabinet K’s artistic directors, Joke Laureyns and Kwint Manshoven

In partnership with Groundwork Pro.

Belgian company Kabinet K make some of the most daring dance productions you’ll find for younger audiences. Their latest piece, Horses, continues to push their exploration of work performed by adults and children. Their critically acclaimed production Raw was presented at last year’s Edinburgh International Festival. This will be a practice based workshop delving into Joke and Klimt’s work.

To book your place please email groundworkprocardiff@gmail.com.

FAC Wales

Engaging Harder to Reach Families

Date: 21st March 2017

The Redhouse, Merthyr Tydfil


7th March, Pontio, Bangor.

10am to 4.30pm

Led by Angharad Wynne

Explore how you can broaden and deepen the reach of your work in this workshop led by Angharad Wynne. With case studies from Pioneer Area projects, good practice guidance and opportunities to network you’ll head home with practical ideas and a clearer sense of how your work sits alongside wider public sector priorities.

Click here for more information and to book online.

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Safeguarding for Performing Arts Companies

Date: 12th July 2017

10am – 5pm
The Albany, Douglas Way, London, SE8 4AG

This course run by our partners the Independent Theatre Council aims to help you identify and understand safeguarding concerns, issues and responsibilities when working with children, young people and vulnerable adults.

By the end of the course you will have explored and have an understanding of:

  • The safeguarding issues that you may encounter in workshop, performance and workplace settings.
  • The necessity for the prompt and effective reporting of incidents and concerns.
  • Relevant legislation.
  • DBS (Disclosure and Barring Service) requirements.
  • How to create and implement a Safeguarding Policy and Procedure for your organisation.

‘It was useful to think about the subject in more depth and get ideas on how to develop a policy.’ Ellen Chambers


This course is an informal seminar with plenty of opportunity for questions, discussion and learning from fellow-participants’ experiences.

Target Audience

The course is aimed primarily at those that work with and provide performing arts activities and performances for and with children, young people and vulnerable adults.


Roger Lang is an experienced general manager and administrative director who has worked with a number of leading theatre companies, including Oily Cart which works with very young children and children and young people with profound and multiple learning disabilities, and Spare Tyre which creates participatory work with people aged 60 plus, including those with dementia, and learning disabled adults. He also worked for ITC as its Young People’s Theatre Manager.


Book three weeks in advance for our early bird offer of £100+VAT (£120) for ITC members and £160+VAT (£192) for non-members.

The full price of the course is £125+VAT (£150) for ITC members and £175+VAT (£210) for non-members.

Book here

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