What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Campaign Manager
Clair Donnelly Project Manager


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Training & Events

Training & Events


To access our free online Family Arts training click here.

For details of training events being offered by the Family Arts Campaign and our partners see below:

artsdepot — visitors get creative in the Messy Play class at TogetherFest © Andrew Twesigye

Webinar: Early Starters – Creating Engaging Early Years Arts Experiences

Date: 11th December 2018

10:30 am – 12:30 pm

Family Arts Campaign webinar, in partnership with the AMA

Join us and early years experts Z-Arts for an exclusive how-to session on creating the conditions, setting and experience for creative family and early years activities.

Liz O’Neill, Chief Executive and Artistic Director and her team at Z-Arts in Manchester will discuss the value of early years creative experiences, how you can reach more families, how to cater for diverse audience needs, and will share ideas for bringing the whole family together through early years activities.

The session will also include time to ‘ask the expert’ so bring your questions for Z-Arts on how to make your programme accessible and engaging for little ones and their family members.

What will I gain?

— More information about the benefits of early arts interaction, the process towards becoming family friendly and the impact this can have on your organisation.

— Ideas on how to implement family friendly settings to your theatre, gallery, museum or arts venue.

— Practical advice on how to get more families interested and engaged in your cultural offer.

— Answers to any questions you have about early years activities.

— Information on how to become even more family friendly with the support of the Family Arts Campaign.

Who is it for?

— Representatives from arts and culture organisations who wish to create engaging experiences for young children and their families.

— Those who have never set up activities/events for very young children or those who would like to know more about how to become more inclusive to children of all ages.

— Those with existing experience of working with early years who wish to discuss and share challenges with each other in a collaborative peer learning environment.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


Liz O’Neill
Chief Executive and Artistic Director


  • AMA member rate: £50 + VAT
  • Non-Member: £50 + VAT

Book here

Family Arts Conference 2019

Date: 12th February 2019

Everyman Theatre, Liverpool

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Exploring the value of arts and culture for families

Limited Early Bird offer £120+VAT available until 1st Dec

The UK’s largest family arts and culture conference will explore the value of family engagement and how we can communicate that value to families, funders and the wider cultural sector.

This event will bring creative professionals together to explore the benefits and challenges of planning, delivering and monitoring accessible and engaging intergenerational cultural opportunities for families.

Join us for a full day of lively discussion, practical seminars, informative key-notes and opportunities to discuss, share and learn from successful family arts interventions.

This event is aimed at leaders, creators, marketers, practitioners, programmers and anyone working with audiences young and old.

Topics and activities will include:

  • Creating intergenerational experiences for older and younger audiences
  • Building interactive experiences for parents and early years
  • World café style workshops to invite all participants to input into and drive forward our national Campaign
  • Reaching diverse families who are hard to reach
  • Evaluating the success of your family work
  • New marketing strategies to help you reach more families
  • Opportunity to attend free drop-in sessions with other Support Sector Organisations who can support your work with families

Lunch and refreshments will be provided.

Book here

Book now to receive a limited free place at:

National Celebrating Age sharing seminar
Monday 11 February 2019, Everyman Theatre Liverpool

National Fantastic for Families Awards Ceremony & Networking evening
Monday 11 February 2019, Everyman theatre Liverpool



AMA webinar: Family Friendly Communications

Date: 12th March 2019

10:30 am – 12:30 pm

Ways to Welcome All

What will I gain?
— Top tips for making your marketing and venue welcoming to families
— An understanding of opportunities that attract and retain a family audience
— Practical advice for advocating more family-friendly activity at your organisation

Who is it for?
Marketers keen to engage family audiences.

How do I take part?
We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.

Host: Kate Farrell, Head of Marketing and Communications, The Albany

AMA member rate: £55 + VAT
Non-Member: £115 + VAT

Book here

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