What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing


Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100





Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.


The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk


The campaign is overseen by a Project Board:

Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Gordon Dalton National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany

Central co-ordination is led by a small team:

Jenny Daly Head of Campaign
Clair Donnelly  Project Manager


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To help you to develop your family programme, we’ve commissioned and collated digital training tools, case studies, research papers and toolkits from across the sector.

Family Arts Campaign Online Training Course (2015)

Divided into nine parts, each self-contained video is packed with lots of useful information covering the family audience development process, including developing insight, strategies and campaigns, and using digital channels to target, engage and enhance the family audience experience. View here.

> Family Arts Standards

The Family Arts Campaign and the Family & Childcare Trust have developed a set of Family Arts Standards, addressing a need for clear guidance on how best to welcome families to arts organisations. View here.

> Age-Friendly

Including the newly developed Age-Friendly Standards and guidance for arts and cultural organisations, along with toolkits, links and resources for working with older family members. View here.

> Case Studies

Including brand new case studies from the 2014 Family Arts Festival, an Audiences London paper on developing family audiences across artforms, developing family friendly music days in eastern England, and a look at the Barbican Beacon programme which developed communication with the Barbican’s neighbouring inner city boroughs. View here.

> Research

Covering Arts Council England’s Arts Audiences Insight publication as well as the New Audiences programme. View here.

> Toolkits

Including the Family Arts Campaign-commissioned guidance on content communication and pricing for family events, Family Arts Festival Evaluation Toolkit, ‘Test Drive The Arts’ For Families, Arts Council England’s Family Friendly and Family & Community toolkits, and publications by The Big Draw relevant to those taking part in the next Family Arts Festival. View here.

> Accessibility resources

Information related to accessible performances and activities. View here.

 > Articles

Articles from Family Arts Campaign and others. View here.

> Miscellaneous

Including resources from Family Arts Campaign past training events and conference. View here.

> CultureHive

Please visit CultureHive for further family arts resources.

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