What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Campaign Manager
Clair Donnelly Project Manager


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To help you to develop your family programme, we’ve commissioned and collated digital training tools, case studies, research papers and toolkits from across the sector.

Family Arts Campaign Online Training Course (2015)

Divided into nine parts, each self-contained video is packed with lots of useful information covering the family audience development process, including developing insight, strategies and campaigns, and using digital channels to target, engage and enhance the family audience experience. View here.

> Family Arts Standards

The Family Arts Campaign and the Family & Childcare Trust have developed a set of Family Arts Standards, addressing a need for clear guidance on how best to welcome families to arts organisations. View here.

> Age-Friendly

Including the newly developed Age-Friendly Standards and guidance for arts and cultural organisations, along with toolkits, links and resources for working with older family members. View here.

> Case Studies

Including brand new case studies from the 2014 Family Arts Festival, an Audiences London paper on developing family audiences across artforms, developing family friendly music days in eastern England, and a look at the Barbican Beacon programme which developed communication with the Barbican’s neighbouring inner city boroughs. View here.

> Research

Covering Arts Council England’s Arts Audiences Insight publication as well as the New Audiences programme. View here.

> Toolkits

Including the Family Arts Campaign-commissioned guidance on content communication and pricing for family events, Family Arts Festival Evaluation Toolkit, ‘Test Drive The Arts’ For Families, Arts Council England’s Family Friendly and Family & Community toolkits, and publications by The Big Draw relevant to those taking part in the next Family Arts Festival. View here.

> Accessibility resources

Information related to accessible performances and activities. View here.

 > Articles

Articles from Family Arts Campaign and others. View here.

> Miscellaneous

Including resources from Family Arts Campaign past training events and conference. View here.

> CultureHive

Please visit CultureHive for further family arts resources.

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