What is the Campaign about?

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing


Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of 8 organisations & trade bodies:

Association of British Orchestras Dance UK Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100


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Between 2012 – 2015 the consortium was awarded a grant of National Lottery funds by Arts Council England to develop a campaign focussing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2016.


Family Arts Campaign in Wales: A new partnership called Fieldwork is running the campaign in Wales for 2014, having won the contract with the Arts Council of Wales to build on the foundations of the Family Arts Campaign initiative through Wales. Fieldwork is working closely with the central UK Campaign team.


The campaign is overseen by a Project Board:

Michael Eakin, (Chair) Chief Executive, Royal Liverpool Philharmonic
Peter Helps Chief Executive, Sinfonia Viva
Emma Gladstone Artistic Director & Chief Executive, Dance Umbrella
Shona Powell  Director, Lakeside Arts Centre
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julia Potts UK Business Development Director, Ambassadors Theatre Group
Shipra Ogra Producer, London Bubble
Derek Aldridge Theatre Director, Wyvern Theatre
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best  CEO, Discover Children’s Story Centre
Lisa Mead Artistic Direcotor, Apples and Snakes
Julia Bell National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany
 Robin Simpson  Chief Executive, Voluntary Arts
 Mark Pemberton  Director, Association of British Orchestras
 Julian Bird  Chief Executive, Society of London Theatre
 Charlotte Jones   Chief Executive, Independent Theatre Council
 Cassie Chadderton  Head of UK Theatre & Membership Development, UK Theatre

Central co-ordination is led by a small team:

David Brownlee Campaign Director
Jenny Daly Campaign Manager
Clair Donnelly  Communications & Administration Officer


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To help you to develop your family programme, we’ve commissioned and collated digital training tools, case studies, research papers and toolkits from across the sector.

NEW! Family Arts Campaign Digital Training Course (2015)

Divided into nine parts, each self-contained video is packed with lots of useful information covering the family audience development process, including developing insight, strategies and campaigns, and using digital channels to target, engage and enhance the family audience experience. View here.

> Get Creative Family Arts Festival resources

Branding, promotion and evaluation materials for use on Festival events (9 October – 1 November 2015). View here.

> Family Arts Standards

The Family Arts Campaign and the Family & Childcare Trust have developed a set of Family Arts Standards, addressing a need for clear guidance on how best to welcome families to arts organisations. View here.

> Case Studies

Including brand new case studies from the 2014 Family Arts Festival, an Audiences London paper on developing family audiences across artforms, developing family friendly music days in eastern England, and a look at the Barbican Beacon programme which developed communication with the Barbican’s neighbouring inner city boroughs. View here.

> Research

Covering Arts Council England’s Arts Audiences Insight publication as well as the New Audiences programme. View here.

> Toolkits

Including the Family Arts Campaign-commissioned guidance on content communication and pricing for family events, Family Arts Festival Evaluation Toolkit, ‘Test Drive The Arts’ For Families, Arts Council England’s Family Friendly and Family & Community toolkits, and publications by The Big Draw relevant to those taking part in the next Family Arts Festival. View here.

> Accessibility resources

Information related to accessible performances and activities. View here.

 > Articles

Articles from Family Arts Campaign and others. View here.

> Miscellaneous

Including resources from Family Arts Campaign past training events and conference. View here.

> CultureHive

Please visit CultureHive for further family arts resources.

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