What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

Increasing the amount and range of high-quality content available
Increasing the quality of experience
Improving marketing

Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.

The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk

The campaign is overseen by a Project Board:


Cassie Chadderton	Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones	Chief Executive, Independent Theatre Council
Cath Hume	Executive Director, Arts Marketing Association
Robert O’Dowd	Chief Executive, Rose Theatre Kingston
Julian Bird	Chief Executive, Society of London Theatre
Matthew Swann	Chief Executive, City of London Sinfonia
Mark Pemberton	Director, Association of British Orchestras
Katy Spicer	Chief Executive & Artistic Director, efdss
Anne Torreggiani	Executive Director, The Audience Agency
Karla Barnacle-Best	CEO, Discover Children’s Story Centre
Lisa Mead	Artistic Director, Apples and Snakes
Gordon Dalton	National Coordinator, Contemporary Visual Arts Network
Gavin Barlow	Chief Executive/Artistic Director, The Albany

Central co-ordination is led by a small team:

Jenny Daly	Head of Campaign
Clair Donnelly	Project Manager

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‘Test Drive The Arts’ for Families

Online resource now available!

The Family Arts Campaign commissioned The Audience Agency and Mousetrap Theatre Projects to produce resources to help arts organisations reach out to new families and implement a family friendly programme.

What is a ‘Test Drive’?

“Test Drive is a programme of activity designed to increase regular future attendance by utilising spare capacity to encourage people to try a new experience in the arts”

We recommend you read The Audience Agency’s overview first, followed by Mousetrap Theatre Projects’ guide to their approach with the fantastic Family First Nights.