What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing

 

Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100

 

 

 

 

Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.

 

The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk

 

The campaign is overseen by a Project Board:

Michael Eakin (Chair) Chief Executive, Royal Liverpool Philharmonic
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Shipra Ogra Producer, London Bubble
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Gordon Dalton National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre

Central co-ordination is led by a small team:

Jenny Daly Head of Campaign
Clair Donnelly  Project Manager

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Testimonials

‘The Family Arts Standards are a fantastic guide to help make sure arts and culture organisations are reaching their potential when it comes to what they offer for family members. The advantage of signing up can be felt by both organisations and families, allowing the venue or company the chance to communicate information on what they offer, and giving families the opportunity to plan their visit in advance. The comprehensive list of organisations that have already signed up is a clear indicator of how well the Family Arts Standards are considered within the sector.’ Laura Dyer, Executive Director, Arts Council England 

“Family Arts Standards are an excellent benchmarking tool and have revealed some
surprisingly simple methods to improve how the London Symphony Orchestra engages with
families. They have helped us better understand family arts attendees.” London Symphony
Orchestra, 2014

“We are delighted  to be a part of “The Family Arts Standards’. Chickenshed is a theatre company that recognises the importance of family audiences.  Displaying the acclaimed family friendly badge authenticates that our organisation is committed to welcoming families who wish to participate in arts activities together.” Susan Jamson, Press & Communications Manager, Chickenshed, 2015

“Using the Family Arts Standards, we surveyed our family audiences and a lot was revealed about our venue – which although has ample provisions for families, is not always welcoming, comforting and lacks the extra value activities needed to attract families”
Action Transport Theatre

“Orchestras Live has been involved in producing orchestral events with and for families over many years.  The Family Arts Standards have helped us to hone this work whilst placing it in a national framework and context.  We will continue to provide inspirational experiences of world class orchestras for many families across the country and we welcome the accreditation that the Family Arts Standards provides.” Henry Little, Chief Executive, Orchestras Live

“Signing up to the Standards has resulted in G Live developing its hospitality and front of house offer for families”
G Live, Guildford

“We are looking closely at the Standards and how we will improve our family offer post our major refurbishment. It has started conversations about cross-departmental working and how as an organisation we need to prioritise family working”
Royal Liverpool Philharmonic

“It has definitely made us more aware of family audiences and the things that we need to do to improve our offer to them, and also how we interact with them as customers when they visit our building. This includes not only ticket pricing and timings of performances, but also things like family facilities at the venue, including baby change and signage”
Sheffield Theatres Trust

Sign up now to demonstrate how important families are to your organisation!

 

News

See all news

Summer marketing

Family Arts Campaign granted new ‘Sector Support Organisation’ status

Family Arts Campaign granted new ‘Sector Support Organisation’ status within Arts Council England’s new National Portfolio investment from 2018/19 The […]

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What family arts audiences are telling us

How have we improved, and where can we improve? We asked families to rate the events they attended as part […]

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