What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing


Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100





Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.


The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk


The campaign is overseen by a Project Board:

Michael Eakin (Chair) Chief Executive, Royal Liverpool Philharmonic
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Shipra Ogra Producer, London Bubble
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Gordon Dalton National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre

Central co-ordination is led by a small team:

Jenny Daly Head of Campaign
Clair Donnelly  Project Manager


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Get Creative Family Arts Festival FAQ

Am I eligible to take part?

Anyone can take part – you don’t have to be an arts organisation. You could be a museum, library, heritage site, school, community group, or an individual artist.

What do we mean by a family arts event or activity?

An arts event or activity of high quality, designed for the enjoyment and appreciation of all members of the family group taking part.

What event/activity can I put on?

As long as the activity has an arts element and is appealing to both adults and children, we’d love to include it in the Festival. If your event includes both arts and non-arts activities. please make sure to explain the artistic element clearly in the description. For example “a family day at a museum that includes hands-on activities” – explain what arts and crafts are involved.

Does my event need to be for all ages?

Your event doesn’t need to appeal to all ages but it must be  designed for both under 16s and over 16s to attend or participate  together. So an event for parents and babies or younger teenagers and adults would be equally suitable.

The Festival is not just about families with younger children – we classify a family event as anything that can appeal to an under 16 and an over 16 attending together. So, your event doesn’t have to be specifically programmed for families: it can be an element of your regular programme that a family would be interested in attending.

My event is for children, can it be included?

We ask that the activity itself be open to both adults and children. So if your event is a performance that both adults and children attend together then this could be included, however if your event is a participatory activity for children with adults observing only, this would not be eligible.

If your event is a children’s workshop followed by a final performance attended by parents and friends, then the workshop wouldn’t be able to be included in the Festival. If the final performance is open to the public and would be appealing for both adults and children to attend together, then the performance itself could be included in the Festival.

When can my event take place?

To be included in the Festival your event can take place anytime during October 2016. If you have an exhibition of a run of shows that straddles the Festival dates then you will be able to market the run as part of the Festival on your own marketing materials, however we will only be able to list the dates within October on the Festival website.

For family events taking place outside of October please consider signing up to the Family Arts Standards – a family friendly badge that is free to sign up to and comes with added marketing benefits from the Family Arts Campaign. More info here.

Can I list a film event?

We are only able to include independent cinema in the Festival and are unable to list commercial film, including musical films of a commercial nature. If you are running an arts activity as an add-on to a film, such as a craft activity prior to the screening, you will be able to include it in the festival and list it along with the film, on the same listing page. In this case please list the event in the category of the arts activity, rather than the Independent Cinema Category.

How do I include my show in the Festival?

The Festival is currently non-commissioning but provides a marketing platform for existing events. If you’re looking for bookings for your work then have a look at the list of Family Arts Standards organisations and get in touch via their websites. If you’re looking for bookings of your family work then consider signing up to this family friendly badge yourself here.

What now?

You’ll be able to upload your event listing from early April ready for the Festival launch in early June. In the meantime, our Family Arts Standards, online training course and free toolkits can help you plan all aspects of your event from fixing your pricing to getting your front of house facilities right for families.

Got more questions?

Get in touch with the Campaign, or watch this Q&A, produced for last year’s festival with festival patron and former Children’s Laureate Michael Morpurgo:

Michael Morpurgo Q&A for organisations from Family Arts Campaign on Vimeo.

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