The Audience Agency: understand who your family audiences are
Want to get a profile of your family audiences, including information like their age, location, motivations and experience?
We’ve teamed up with The Audience Agency to let you know how Audience Finder, their free national audience data and development programme, can enable cultural organisations to access, compare and apply audience insight.
Using the Audience Finder framework can help you to understand your family audience’s behaviours, profile AND feelings. Audience Finder compares audiences for family-labelled work taken from ticketing data, and the responses of a sample of family audiences using the Audience Finder survey. Organisations can use the data from either or both of these methods to understand more about their family audiences or compare findings with other organisations.
This insight can be used for programming, marketing, resource-planning, advocacy, partnership-working and more. As well as creating a national and local picture of family audiences, Audience Finder gives organisations personalised dashboards presenting their own audience data in easy-to-navigate sections, comparing to national and artform specific benchmarks, considering responses and behaviours across regions, demographics, motivations and more. Audience Finder also allows users to easily report to Arts Council England and other funders.
