What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Head of Campaign
Clair Donnelly Project Manager


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The Audience Agency: understand who your family audiences are

Want to get a profile of your family audiences, including information like their age, location, motivations and experience?

We’ve teamed up with The Audience Agency to let you know how Audience Finder, their free national audience data and development programme, can enable cultural organisations to access, compare and apply audience insight.

Audience Finder

Using the Audience Finder framework can help you to understand your family audience’s behaviours, profile AND feelings. Audience Finder compares audiences for family-labelled work taken from ticketing data, and the responses of a sample of family audiences using the Audience Finder survey. Organisations can use the data from either or both of these methods to understand more about their family audiences or compare findings with other organisations.

This insight can be used for programming, marketing, resource-planning, advocacy, partnership-working and more. As well as creating a national and local picture of family audiences, Audience Finder gives organisations personalised dashboards presenting their own audience data in easy-to-navigate sections, comparing to national and artform specific benchmarks, considering responses and behaviours across regions, demographics, motivations and more. Audience Finder also allows users to easily report to Arts Council England and other funders.

> Visit Audience Finder

Read more from The Audience Agency on what we know about families, and how to create family focused questionnaires using the Audience Finder survey tool


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