What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany

Central co-ordination is led by a small team:

Anna Dever Campaign Manager
Clair Donnelly Project Manager


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Create learning adventures for families this Autumn

The annual Family Learning Festival is a perfect opportunity for your organisation to reach more families.

The Festival is a national celebration that takes place over the month of October to mark and inspire a love of learning in family life. During the Festival arts organisations across the country hold activities that take families on new learning adventures. Organisers report that their local festivals are a creative and effective way to reach new family audiences, build new collaborations which support learn and raise the profile of their services.

This year, our overarching theme ‘Try it here and Take it home’ promotes helping families to continue their adventures. Your organisation could do this by providing tools for families to continue learning at home. This could be an activity sheet to follow up on the event, a question for them to discuss together or quick tweet with the hashtag #takehometip

To register for free and to get inspired you can visit the Family Learning Festival website which has interviews with organisers, access to free resources and promotional materials. If you want to find out more about getting involved contact Gurpreet at gkeila@cflearning.org.uk

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