What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100




The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Head of Campaign
Clair Donnelly Project Manager


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Webinar: Relaxed Events

Building accessible and enjoyable experiences for all

Webinar cropped

Image courtesy of The Albany © Doug Southall — Ampersand Storylines 2015

Family Arts Campaign webinar in partnership with the AMA
Thursday 12 July 10:00am – 11:30am
Price: £50 + VAT

Are you looking to integrate Relaxed work into your programme? T‬his online workshop will provide you with the principles required to create accessible, enjoyable experiences for all. As Relaxed Performances are increasingly embraced across the theatre industry, we will explore how you can do the same, and how you can replicate success across different art-forms.

Kirsty Hoyle, Director of Include Arts will discuss the purpose of relaxed events, catering for diverse audience needs and share ideas for ‘relaxing’ cultural programmes. The session will also include time to ‘Ask the expert’  so bring your questions for Kirsty on how to make your event relaxed, accessible and inclusive.

What will I gain?

  • Find out more about the value of Relaxed events:  the development process and the impact on your organisation and your family audience
  • Practical advice on how to create a Relaxed event in your theatre, gallery, museum or arts venue
  • Answers to any questions you have about relaxed performances in your setting
  • Find out how to become even more family friendly with the support of the Family Arts Campaign

Who is it for?

  • Representatives from Arts and culture organisations who wish to make their setting even more accessible and welcoming
  • Arts practitioners who want to create accessible content
  • Those wanting to present accessible work in any art-form

Book here


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