What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100




The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Head of Campaign
Clair Donnelly Project Manager


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Sharing Seminar 22 June in Kent

Date: 22nd June 2018
11.30am – 4pm The Woodville, Gravesend

Join us for lunch and to share learning on your recent work with families, older family members, partnership working, and collaborative activity.

Sharing discussions: The morning will be a chance to share and hear from other Family Arts Networks and local organisations on recent activity. We ask that attendees come ready to discuss their recent work with families, and where possible contribute a short presentation (of up to 10 minutes). Sharing can include recent work with older family members, and will include learning from recent age-friendly projects run by local Family Arts Networks.

Reaching families & older people

The afternoon will include two in-depth case studies into reaching families and older people.

  1. Marketing to Families: a case study from Dave Yard, Head of Marketing for the Gulbenkian, who will share key marketing lessons learnt from their bOing! International Family Festival, which has seen its audience grow from 2,500 to 11,000 since 2014. This will include:
  • marketing insights
  • working with local partners
  • engaging with the community
  • building campaigns
  • exciting the press
  • creating a total experience for the whole family

2. Reaching Older People: Shelley Rhodes, Older Peoples’ Services Manager at Involve Kent will talk us through how the organisation successfully works with Older People in the Maidstone Borough. Involve work with older community members in a number of ways, including a regular events calendar of participatory arts activities. We will look at:

  • Referrals: Working with other organisations to reach older people in the community.
  • Criteria: Ensuring that isolated clients are prioritised for our service.
  • Wellbeing: Getting clients involved dependant on their needs.
  • Challenges: What challenges are met and how we attempt to overcome them.
  • Progression: What we have learnt about working with isolated older people.

You don’t need to be a member of a local Family Arts Network to attend the session, just interested in collaborative working in order to reach new families. For more information on current Family Arts Networks and how they operate please click here.

Lunch and tea and coffee will be provided.

To reserve your free place please email clair@thealbany.org.uk.


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