What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing


Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100





Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.


The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk


The campaign is overseen by a Project Board:

Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Gordon Dalton National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany

Central co-ordination is led by a small team:

Jenny Daly Head of Campaign
Clair Donnelly  Project Manager


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2018 PR themes: Fantastic for Families promotional campaign

Marketing and PR opportunities for your organisation


Family Arts Campaign are working with an external marketing and PR agency to make sure that we can get the best possible exposure for your family events.

We will be focussing activity as follows:

  1. Listings: Specific listings and social media opportunities for family events nationwide during four ‘crescendo’ points: Easter, Summer, October Half-Term and Christmas.
  2. Stories: Story-led PR and social media opportunities around four themes: Circus (inc. Comedy and Comedic Performance), The Great Outdoors, Magical Museums and Alternative Panto.

To ensure you are included in activity around point 1 (Listings) mentioned above, please continue to submit your events with as much detail as possible for each of the time frames outlined: Easter, Summer, October Half-Term and Christmas.

Stories: Themed

Easter, Circus (+Comedy +Performance)

The circus was born in Britain 250 years ago in 1768. We will use The Circus as the first themed story of 2018, drawing together a selection of FAC organisations across the country who are hosting Circus themed events, but broadening this to Comedy and Performance. The story will focus on the inclusive nature of the art form, online content will profile circuses through the ages and our call to action content will focus on activating attendance at particular events throughout the country based on those events submitted for Listings.

We will interview and secure support from contemporary clowns and contortionists, working with them to create short videos and gifs for social media.

List your events on fantasticforfamilies.com as early as possible to be part of Easter PR and marketing activity on the theme of Circus.

Summer, The Great Outdoors

The Great Outdoors theme allows a broad range of participatory organisations across a variety of art forms. This can range from exhibitions inspired by the outdoors, natural history museums, outdoor parks or nature trails, plays and performances, food and drink, festivals, music and so on. Because of the length of the Summer Holidays and the staggered starts across the country, we propose working with an extended number of influencers for outreach in England, Northern Ireland, Scotland and Wales, so whilst the mainstream press story will be sold in during May and June, we will stagger Outreach content across June, July and August.

October HT, Magical Museums

The Magical Museums theme is designed to will bring together events that are encouraging curiosity and creativity for all ages. Specifically, for the media story we will secure the ambassadorship of Zoe Wyrko, the clinician behind the channel 4 TV show, Old People’s Home for 4 Year Olds, who will talk on the connections that can shared between the young and the old when united in a shared and creative activity.

Christmas, To Panto or not to Panto?

A media story which pits the pros of the Panto vs the pros of not going to the Panto. The objective being to outline teen or young adult appropriate festive events across the country without leaving out the Pantomime coverage which is essential at this time of year.

We will be looking for venues around the country that are holding events during the festive season which are not standard Panto events. We will of course profile pantos across the country, as part of the broader piece.

What to do next?

  1. Keep submitting your events, AS EARLY AS POSSIBLE, so your events can be included in the media stories in good time. Upload listings to fantasticforfamilies.com/login.
  2. Let us know if you have an event planned which fits a theme perfectly, and we will put it forward for inclusion in the press stories.
  3. Get in touch if you have any questions

> Upload events


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