What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100




The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Campaign Manager
Clair Donnelly Project Manager


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Introductory marketing offer with LittleBird

LittleBird banner

Our Fantastic for Families listings website has teamed up with LittleBird – the trusted go to website for families to discover the best things to do, see and buy together. LittleBird enables you to promote your event to a highly engaged family audience of online purchasers for a fraction of the usual cost.

As part of our partnership, LittleBird are offering discounted marketing and promotional opportunities to those promoting events via Fantastic for Families. If you haven’t already, first make sure to add your event listing to fantasticforfamilies.com. You can then take advantage of an introductory offer with LittleBird:

Introductory marketing offers

  • Featured promotion for 4 – 6 weeks: £199 + vat (usually starts from £330 + vat)
  • Or sell tickets directly through the site with a discounted commission of 20% (usually 35%)

LittleBird are in touch with 250,000 families through their daily newsletter (70% of which are based in London and the South East of England).

To take advantage of this discount, please contact Jo on Joanna.strevens@littlebird.co.uk.



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Joining form for the Local Family Arts Networks.

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