What is the Campaign about?

Welsh language information

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. The Campaign focuses on three main areas of work:

  • Increasing the amount and range of high-quality content available
  • Increasing the quality of experience
  • Improving marketing


Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, though our work is focused on those organisations who are members of our partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

Other organisations not part of one of the identified groups above, including museums, libraries, and educational establishements, are also welcome and encouraged to access all aspects of the Campaign.

Who is running the Campaign?

The Family Arts Campaign is an initiative of ten organisations & trade bodies:

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100





Between 2012 – 2015 the consortium was awarded an initial grant of National Lottery funds by Arts Council England to develop a campaign focusing on the development of family arts engagement. The Campaign is currently funded by ACE until March 2017.


The Family Arts Campaign in Wales is being run for the Arts Council of Wales by Fieldwork in partnership with the UK Family Arts Campaign team, until April 2017. fieldworking.co.uk


The campaign is overseen by a Project Board:

Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Julian Bird Chief Executive, Society of London Theatre
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Gordon Dalton National Coordinator, Contemporary Visual Arts Network
Gavin Barlow Chief Executive/Artistic Director, The Albany

Central co-ordination is led by a small team:

Jenny Daly Head of Campaign
Clair Donnelly  Project Manager


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Family Arts Campaign granted new ‘Sector Support Organisation’ status

Family Arts Campaign granted new ‘Sector Support Organisation’ status within Arts Council England’s new National Portfolio investment from 2018/19

The Family Arts Campaign has learned of its success in Arts Council England’s 2018/19-2021/22 National Portfolio investment plans, announced today. The Family Arts Campaign, which is a consortium of ten organisations which has been led by the Albany since April 2016, is one of only a small number of new Sector Support Organisations announced within ACE’s new NPO structure.

As a Sector Support Organisation, the Family Arts Campaign will work to help deliver ACE’s national priorities under Goal 2: giving everyone the opportunity to experience and be inspired by the arts, museums and libraries. The Campaign will fulfil three key objectives within this priority:

  • Leading public-facing activities to raise awareness of opportunities to engage in arts and culture
  • Supporting arts and cultural organisations to become more family-friendly
  • Encouraging programming and commissioning of artistic work to meet the needs of families

Chair of the Family Arts Campaign’s Project Board, Michael Eakin (Chief Executive of the Royal Liverpool Philharmonic Orchestra) said:

“Becoming a Sector Support Organisation is a hugely important development for the Family Arts Campaign. Since the establishment of the Campaign, we’ve been working hard to raise awareness for the importance of family audiences for all kinds of arts organisations, across all art forms and regions. Bringing the sector together like this has effected real and significant change and the movement continues to grow. We really welcome this new status, which will help the Campaign to set in place a longer-term strategy to support the sector, and enable us to build on the success achieved so far.”

To date, the Family Arts Campaign has celebrated 4 annual Family Arts Festivals, conceived to raise awareness of opportunities for families to engage in the arts. 3,000 organisations participated, promoting 17,000 events to 2.2 million family members. Developing the legacy of the Festival, 2017 sees the launch of Fantastic for Families– a new, year-round listings service for family arts events. Currently over 500 organisations hold the Family Arts Standards accreditation, providing an excellent welcome to families.

Speaking at the Family Arts Conference in Bristol in March 2017, Darren Henley, Chief Executive of Arts Council England said, “The idea of family has become an ever more important pillar of the work that Arts Council England does”, going on to say, “working with the Family Arts Campaign, we want to increase the amount of cultural provision for families- we want them to have a better time and we want them to be better informed.”

Head of the Family Arts Campaign, Jenny Daly said, “We’re delighted to receive the news about becoming an SSO- this is such an important development and reflects the incredible work put in by our consortium, Family Arts Networks, Standard-holders and the many organisations who have helped us to create this movement.”

Gavin Barlow, Chief Executive and Artistic Director of the Albany, said, “we’re very pleased to take on leadership of the campaign and very much look forward to the next few years of building on our success.”



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