What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

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The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Campaign Manager
Clair Donnelly Project Manager


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What family arts audiences are telling us

How have we improved, and where can we improve?

We asked families to rate the events they attended as part of last year’s Family Arts Festival and received 846 ratings showing some interesting findings and slight shifts in comparison to the previous year’s feedback. Primarily, we asked them to rate events in four key areas:


  • Encouragingly, feedback from families for family arts events remains strong and shows an increase in satisfaction in most areas.
  • Suitability of the event for families and quality of advanced information showed a significant increase in comparison to the previous year.
  • ‘Suitability of the facilities for families’ and the ‘quality of advanced information’ are however still scoring lower than ‘enjoyment of the event’ and ‘suitability of the event for families’, showing that work remains to be done in this area. We recommend downloading our Family Arts Standards Checklist, which can be helpful for both organisations already signed up to the Standards and those looking to sign up in the future.

We also asked families how they had heard about the particular Family Arts Festival event that they attended:

Graph 2

  • Feedback from families showed a notable increase in discovering events via social media, with the number rising from 13% in 2015 to 17% in 2016. Social media was also the third most popular answer, after the Festival website and the organisation running the event. Want some extra social media promotion from the Family Arts Campaign? Sign up to our Standards and tag your events with the hashtag #fantasticforfamilies.

Finally, we asked families if it was their first time visiting the organisation who ran their Festival event:

Graph 3

  • For 44% of respondents attending the festival it was their first-time visiting the organisation.
  • This figure is down from 49% in 2015, suggesting an increase in organisation loyalty through returning family visitors.

If you’re looking to improve your offer to families in particular areas of your work, have a look at our online resources library and consider signing up to our Family Arts Standards. Our new year-round listings website fantasticforfamilies.com can also help you reach and retain new family audiences by promoting your family events for free.


> Visit online resources library

> Sign up to the Family Arts Standards

> Upload events to fantasticforfamilies.com


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