What is the Campaign about?

Welsh language information

The Family Arts Campaign is a national Sector Support Organisation funded by Arts Council England to raise family engagement with arts and culture.

Since our beginnings in 2012, we have focused on three main areas of work:

  • Increasing the amount and range of artistic work available to families
  • Increasing the quality of experience for families
  • Improving marketing to reach more families


We are here to support National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

You can take part by signing up to the free Family Arts Standards and Age-Friendly Standards quality-marks, by attending training and events, or accessing our online resources library. You can also promote all of your family and age-friendly events for free as part of our Fantastic for Families  campaign.

Who is running the Campaign?

We are a cross-sector and cross-artform initiative steered by a consortium of ten organisations and trade bodies. Our lead partner organisation is The Albany.

Association of British Orchestras Independent Theatre Council Society of London Theatre UK THEATRE_CORE_rgb_100




The campaign is overseen by a Project Board:

Helen Featherstone  CEO, Sheffield Industrial Museums Trust
Cassie Chadderton Head of UK Theatre & Membership Development, UK Theatre
Charlotte Jones Chief Executive, Independent Theatre Council
Cath Hume Executive Director, Arts Marketing Association
Robert O’Dowd Chief Executive, Rose Theatre Kingston
Gavin Barlow Chief Executive/Artistic Director, The Albany
Matthew Swann Chief Executive, City of London Sinfonia
Mark Pemberton Director, Association of British Orchestras
Katy Spicer Chief Executive & Artistic Director, efdss
Anne Torreggiani Executive Director, The Audience Agency
Karla Barnacle-Best CEO, Discover Children’s Story Centre
Lisa Mead Artistic Director, Apples and Snakes
Paula Graham-Gazzard National Coordinator, Contemporary Visual Arts Network

Central co-ordination is led by a small team:

Anna Dever Campaign Manager
Clair Donnelly Project Manager


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New year-round marketing to families!

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The Family Arts Conference saw us announce the launch of a new year-round website and marketing campaign promoting the arts to families. The project will replace the national Get Creative Family Arts Festival, which has taken place during October since 2013.

Why go year-round?

Over the course of the Family Arts Campaign we’ve seen the arts sector further improve and increase its offer to families, embedding family arts as an important part of overall arts provision in the UK. This project will now make the vital move to promoting family arts not just as a half-term activity but as a relevant and rewarding way for family members to spend time together, whatever the time of year.

The new year-round website will launch in 2017, with central press and marketing campaigns to families centring around school holiday periods. Anyone will be able to upload their family arts events for free, with extra features and promotional opportunities available for those signed up to the Family Arts Standards.

Further partnerships with established and trusted family communities, websites and brands are being explored, as well as setting up a number of event feeds, with the aim of ensuring maximum marketing exposure to arts organisations listing their events.

As of 2017 there will be no centrally administered Family Arts Festival but you will be able to use the Festival branding on an individual basis should you wish to.

> Receive a notification when the site is launched
> Sign up to the Standards in time for the website launch

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